Hisense releases the world’s first 8K laser TV, focusing on three major scenarios in the future

[Mobile China News]On April 10, 2023, Hisense Video held the “Display a Better Life” full-scenario display strategy and spring new product launch conference in Beijing. At the press conference, the world's first 8K laser TV-Hisense Laser TV LX was officially released. As the world's first mass-produced 8K laser TV, the release of the LX series marks that Hisense has the ability to develop 8K laser display products from concept to mass production, leading laser TVs into a new era of 100-inch 8K. It also means that in the global laser display field, Chinese brands are once again at the forefront.

“Scenario-based consumption will reshape the competitive landscape of the display industry,” Li Wei, President of Hisense Video, said at the Shanghai press conference. Different user groups are evolving more diversified and personalized display needs in different spaces and scenarios. Consumer decision-making has shifted from the pursuit of cost-effectiveness to quality-price ratio, and now has entered the era of “price-performance ratio”. Products must be able to capture people's hearts and meet people's display needs in multiple scenarios such as audio and video, games, art, etc. This is a good product and the key to breaking the industry.

At the press conference, Liu Xianrong, chief scientist of Hisense Laser Display, shared the latest research and development progress and application prospects of laser display technology. He said that 8K laser display technology has unique advantages in the field of large-screen displays. With its ultra-high color reproduction, high brightness and high contrast, it can present more realistic and vivid picture effects, bringing users a highly immersive experience. Audiovisual experience.

In addition, at the press conference, Hisense used laser display technology to create the shocking “Hisense Laser Scene Exhibition: Tribute to Van Gogh”, which integrated digital art and scene space to create an immersive visual experience and demonstrated the application of laser display technology in art scenes. Its powerful shaping capabilities and unique charm have also created more application scenarios for laser display for the industry.

Hisense leads laser TV into the 100-inch 8K era

Hisense Laser TV LX, released this time, is the world's first 8K ultra-high-resolution laser TV. The picture precision has been upgraded, announcing that Hisense has officially led laser TV into the 100-inch 8K era. With its excellent product capabilities, it has won many domestic and foreign awards and attracted widespread attention in the industry.

In terms of image quality, Hisense Laser TV LX has a color gamut of up to 110% BT.2020, with color expression 2 to 3 times higher than that of traditional TVs. It can present full details and pure colors unparalleled by other display methods; the new self-developed LPU digital laser engine , achieving nano-level light control, 100% RGB pure laser light source pushes full-color laser display technology to the extreme, providing consumers with the ultimate cinema-level viewing experience.

In terms of sound quality, Hisense Laser TV LX introduces a full set of Harman Kardon 4.1.2 multi-channel customized sound system, which transforms the flat sound field of traditional laser TV into a 3D sound field, fully enhancing the sense of presence and three-dimensionality, and creating an intelligent sound field where the sound moves with people. Bringing an immersive audio-visual experience.

In addition to having a high-quality audio and video experience, Hisense Laser TV LX also takes into account the category advantages of healthy eye protection. It has eliminated the blue light band that is harmful to human eyes from the light source, truly achieving zero harmful blue light. Since the laser TV screen itself does not emit light, it can achieve zero radiation. With DC dimming technology, it can truly achieve zero flicker. It comprehensively builds native eye protection technology to provide users with a large-screen immersive viewing experience while protecting the health of their eyes.

Be a disruptor in the high-end display industry

Hisense is the only company in China's display industry that has comprehensive and in-depth layout in high-end LCD, laser and LED display technologies. Vertical industry chain capabilities such as chips, cloud services, artificial intelligence, and operating systems also allow Hisense Video to be more comfortable meeting the needs of users in diverse scenarios.

In the future, Hisense Vision will focus on the three major scenarios of home, commercial, and vehicle-mounted, and anchor the six major industries of laser display, LCD, LED, AR/VR, cloud services, and chips. Through continuous technological upgrading, it will become the second largest player in the world and become the second largest player in the world. To be the first in the world and provide first-class multi-scenario system display solutions to global users.

As the founder and leader of the laser display industry, Hisense has been deeply involved in the laser display field for 16 years and has participated in the formulation and release of as many as 25 industry standards. As of February 2023, Hisense has applied for a total of 2,098 patents in the laser display field, always leading the way. At the forefront of the world.

Hisense has always adhered to technological innovation and independent research and development, using its own industrial advantages to connect the upstream and downstream of the industry, establishing the world's most complete laser TV industry chain, becoming a game-breaker in the high-end display industry, breaking the monopoly of Japan and South Korea, and realizing a curve in China's high-end display industry Overtaking has formed a new pattern in which Chinese enterprises lead the high-end industry.

Hisense, which is deeply involved in laser technology research and development and product innovation, has upgraded its laser display technology from single color to three colors. In terms of product form, it has innovated curling screens and full-color full-sound screens. In terms of size, it has achieved multi-size segments above 75 inches. Layout and resolution were the first to achieve 8K, accelerating the layout of high-end products and reaching a new level in the industry.

Hisense will always adhere to long-termism, focus on users and scenarios, continue to innovate and make breakthroughs, from “leading in China” to “leading in the world”, leading China's display industry to break through to high-end, and helping the industry move towards high-quality development.

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