Sophia Windsor
[ Gearbest Technology News]The latest report from market research organization Omdia shows that global PC handheld console (including Steam Deck) sales are expected to reach 2.3 million units in 2025, a year-on-year increase of 32% (sales in 2024 will be 1.7 million units). The agency predicts that by 2029, annual sales of PC handheld consoles will climb to 4.7 million units.
Nintendo Switch
Gearbestnoted that current PC handheld manufacturers still face system adaptation and performance bottlenecks. Omdia pointed out: “Windows 11 has not yet fully adapted to handheld games, and the performance of existing devices has not achieved a generational leap over the market-leading Steam Deck.”
A turning point will occur in 2025. It is reported that the new game mode to be launched in Windows 11 is expected to significantly improve the user experience. At the same time, the first Xbox-branded handheld console is planned to be released at the end of 2025, which is expected to attract a wider user group and break through the traditional circle of terminal game enthusiasts. In addition, Microsoft is also actively planning to cooperate with AMD to develop semi-customized APUs (accelerated processors). In the future, it will provide PC manufacturers with customized chip solutions to drive handheld consoles, promoting a generational leap in performance.
As a supplementary device for desktops and laptops, the market positioning of PC handheld consoles is similar to Sony's PlayStation Portal strategy. According to research from Omdia's “Game Handheld Database”, PlayStation Portal has achieved a PS5 console matching rate of over 3% by the end of 2024.
Nintendo Switch
It is worth mentioning that the release of Nintendo Switch 2 in 2025 will start a new cycle of the handheld console market. Omdia predicts that the combined sales of Switch 2 and the old Switch will exceed 20 million units in 2025.
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