Sophia Windsor
[ Gearbest Technology News]From June 11 to 14, during the 618 mid-year shopping boom, Lenovo joined hands with TCL Huaxing and JD.com to launch a series of joint activities such as “Lenovo × TCL Huaxing 96 Hours of Addiction” and “He Guanzhen Tu Vision AI Super Power”, deeply binding the World Cup watching atmosphere with the 618 shopping scene, and bringing Lenovo AI goodies to consumers through all online and offline channels.
As the world's leading provider of semiconductor display solutions, TCL CSOT faces consumers directly throughResource tilting, expert assistance, etc.Deeply empower Lenovo, focus on interpreting the differentiated competitive advantages of terminal products in terms of display screens, transform “parameter leadership” into real “experience leadership” for consumers, and help “good screen” marketing.
Resource matrix helps: break through the circle to reach customers and release the potential of customer brands
During the event, TCL Huaxing collaborated deeply with Lenovo and invited digital blogger He and cross-border expert and actor Ma Xudong to jointly create a three-dimensional “good screen” narrative. During the live broadcast, He intuitively demonstrated the visual tension of Lenovo’s Savior and Lenovo Xiaoxin series products equipped with TCL CSOT screens through demonstrations of real-life scenarios such as game control, creation, and learning.
Cross-border expert and actor Ma Xudong focused on the practical application of watching football in multiple scenes and explained the importance of Lenovo terminal products and choosing high-quality screens from a consumer perspective.
Through high-traffic and deep-dimensional content support, it not only reflects TCL Huaxing's financial and resource support at the brand linkage level, but also interprets the advantages of differentiated screen hardware to refresh consumers' understanding of Lenovo products, and ultimately achieve sales conversion. During the overall event, the tablet category of Lenovo’s self-operated stores on JD.com performed well, with live broadcast exposure exceeding 2.41 million. The strength of a number of products leads the list. Among them, Lenovo AI Tablet Savior Y900 11 new tablet equipped with display solutions provided by TCL Huaxing, Lenovo Savior Y9000P, Lenovo Savior Y7000P and other products have become hot-selling items on JD.com’s platform and are firmly at the forefront of the category.
Experts answer questions on the front line: technical deconstruction to shorten the user’s decision-making path
Under the guidance of the B2B2C brand model, TCL Huaxing broke the “hidden behind the scenes” role of traditional suppliers. Through senior technical experts' personal visits to the carnival site and the establishment of TCL Huaxing offline exhibition areas, it used “zero distance” technology interpretation to answer questions for Lenovo consumers directly on the screen.
In the online live broadcast, TCL Huaxing technical experts explained APEX’s Amazing Display Experience, Protective of Eye Health, Eco-Friendly to Build and Use, and X-Unlimited lmaginative Potential)'s four value dimensions are professionally interpreted, combined with the actual product characteristics of Lenovo's terminal products, to transform profound technology into smooth, eye-protecting and low-power consumption values that users can see at a glance, which greatly reduces consumers' understanding costs and decision-making anxiety, further shortens users' decision-making paths, and helps online live broadcast transactions.
Offline, well-known football commentators visited TCL CSOT's offline carnival exhibition area, and experienced the mobile phones, tablets, laptops and monitor products equipped with TCL CSOT's display solutions at close range, conveying the good screen performance in different terminal scenarios to consumers more intuitively.
From the technological in-depth development of the “Joint Laboratory” to the sound resonance of the “Carnival”, the cooperation between TCL Huaxing and Lenovo is not limited to the traditional supply relationship, but is in-depth exploration of a full-link joint marketing model. Through a series of joint activities such as “Lenovo × TCL Huaxing 96 Hours of Addiction” and “He Guanzhen Tu Vision AI Super Power” and other joint activities, TCL Huaxing not only brings display technology closer to consumers, but also allows the industry to see more possibilities for collaborative innovation between the display industry and terminal brands. In the future, TCL Huaxing will continue to work with partners such as Lenovo, using APEX Zhentu as a link, to deeply integrate display technology innovation and consumer experience, and jointly create “a good screen”.
Login with Google