Lydia Scott
[Gearbest Technology News]Not long ago, the 2024 Mobile World Congress (MWC 2024) was officially held in Barcelona, Spain. Xiaomi and many other Chinese technology companies also participated in it and became the focus of the venue. Among them, Xiaomi exhibited a number of products such as the Xiaomi SU7 electric car and Xiaomi 14 Ultra, and launched the Xiaomi 14 Ultra and Xiaomi 14 models into the European market.
Xiaomi Mi 14 Ultra
On March 1, Gearbest noted that Lu Weibing, partner, president, international president, and general manager of Xiaomi brand of Xiaomi Group, said that the road to internationalization of Chinese brands is still long, especially in the high-end market, where Apple and Samsung still dominate. It is great to see that the Xiaomi Mi 14 Ultra has received good response from users in the 1499 euro price range, which is a very important step.
It is worth mentioning that when Xiaomi 14 Ultra was just released in the European market, it attracted widespread attention, mainly because of its price. In the European market, the price of Xiaomi 14 Ultra is 1499 euros, which is about 11,672 yuan. In the Chinese market, the starting price of Xiaomi 14 Ultra is only 6499 yuan, which is only about half of that in the European market. Moreover, while the price has risen sharply, the version of Xiaomi 14 Ultra sold in the European market does not provide satellite calling function or Longjing ceramic version. But even so, Xiaomi 14 Ultra can still be recognized by European consumers, which shows its strong product strength.
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