
[Gearbest]On the evening of February 13, Mechanical Revolution launched the pre-sale of the new Aurora Pro and Jiaolong 16K notebooks. According to common sense, this is just a normal new product launch. However, the launch of this new product has detonated the entire gaming notebook circle. Without it, these two notebooks are equipped with 12th generation Core i7-12650H processor and AMD R7-7735H processor respectively. The graphics cards use the latest RTX4060 and are equipped with 2.5K resolution high refresh rate screens. The configuration can be said to be quite powerful. In terms of price, both notebooks are priced at 5999 yuan. It is this “5999” that detonated the gaming notebook circle.
Mechanical Revolution Notebook
With the blessing of super cost-effectiveness, as of the time of CNMO's publication, nearly 5,000 units of the new Aurora Pro of Mechanical Revolution have been pre-ordered on JD.com, and more than 4,300 units of the new Jiaolong 16K have been pre-ordered. According to statistics from relevant netizens, on the evening of February 13, at least more than 20,000 Mechanical Revolution notebooks were reserved, and some models were sold out within ten seconds. Such data can be said to be very eye-catching. In various communities, netizens who had grabbed the product posted their orders one after another with excitement in their words, while those who had not grabbed it were filled with regret and were waiting for another wave of sales on the evening of February 22.
At the same time, Gearbestnoticed that the impact of the launch of the mechanical revolution 4060 notebook has also been transmitted to the field of installed machines. Many netizens have seen the carnival and promising future of laptop netizens, and looked at the chaos in the installed machine market in recent years. They can't help but sigh again, is DIY dead?
Awesome mechanical revolution
Many people may not have much impression of the brand Mechanical Revolution. In today's industry, it is somewhat similar to Shenzhou in the past, and even does better than Shenzhou. After two years of mining boom, the reputation of Shenzhou notebooks has collapsed. Because of some past behaviors, many former loyal Shenzhou users now sneer at the brand and even call it a “mining ship.” Even now, as the mining boom subsides, many of Shenzhou's new notebooks have regained their “cost-effectiveness” and are no longer out of stock, but their influence in the market is no longer as good as before. Mechanical Revolution is the brand that currently replaces Shenzhou's ecological niche.
The prices of laptops on the market in 2022 are quite outrageous, and many models of many brands have experienced price increases. Therefore, many netizens and practitioners hold a relatively pessimistic attitude regarding the final price of 4060 notebooks. Before the relevant products were officially launched, the speculation of a minimum price of 6,999 yuan was criticized by relevant bloggers as “wishful thinking.” In this case, Mechanical Revolution brought the 4060 notebook to 5,999 yuan, and also provided configurations such as i7-12659H/R7-7735H, 2K screen and DDR5 memory, which naturally set off the entire circle.
Mechanical Revolution Jiaolong 16K
But even so, today's mechanical revolution can only be regarded as a second-tier brand, and there is still a very big gap between it and several major manufacturers. When it comes to the mechanical revolution, words such as “poor quality control”, “after-sales service” and “shrinking of materials” will also follow. However, as the saying goes, “There are no junk products, only junk prices.” In front of the 5,999 yuan 4060 notebook, all of the above problems are no longer a problem.
The common people have been suffering from profiteers for a long time
The mechanical revolution is making waves in the notebook market, and naturally it cannot escape the attention of installed users. Although desktop computers and notebooks are very different in form, their uses are actually similar, and the user groups on both sides overlap greatly. Installed users who have been tortured by manufacturers in the DIY market saw the carnival on the laptop side, and it is inevitable to feel sad when thinking about their own situation.
In the 20th century, Gordon Moore, one of the founders of Intel, once proposed Moore's Law. Although it is called “the law”, it is not a law of natural science, but the experience of the founder of Intel. Its core content is: the number of transistors that can be accommodated on an integrated circuit will double approximately every 18 to 24 months. In other words, processor performance doubles roughly every two years while prices drop to half what they were previously.
But in the current market, Moore's Law obviously no longer applies. Starting in 2017, at almost every NVIDIA press conference, its head Jen-Hsun Huang will mention that Moore’s Law is dead. Under the influence of manufacturers such as Nvidia, the graphics cards of the past two years can be said to have tortured consumers to death. During the mining boom, graphics card prices skyrocketed and consumers were unable to buy cards. Now that the mining tide has receded, the price of new cards has risen sharply, and consumers cannot afford the cards. At present, criticism of 40 series graphics cards and 7000 series graphics cards has almost never stopped. Angry consumers even gave many of these products the same evaluation as the animated version of “The Three-Body Problem”.
Although the desktop 4060 graphics card has not yet been released, judging from the prices of the desktop 4070Ti and 4080, many consumers do not have high expectations for the desktop 4060 graphics card. Because through simple speculation, many people think that the price of a desktop 4060 graphics card may not be much cheaper than a notebook equipped with a mobile 4060 graphics card. If we look at the 3060 graphics card, the performance on the desktop is not expected to be much better.
Is DIY dead?
Taken together, installing one yourself is not only not cost-effective, but also has a high entry barrier. When the market is relatively small, several major manufacturers have chosen to raise prices to cut the slack. It’s no wonder that many netizens lamented that DIY is dead when they looked at the 4060 laptop that cost less than 6,000 yuan. So, will the situation really be as pessimistic as these people predict? The author believes that this is not the case.
First of all, compared with laptops, DIY still has many advantages. First of all, it is obviously more free to assemble your own computer, and you can buy various accessories according to your own preferences. If any problem occurs, users can solve it in time by replacing accessories. Once a laptop has a black screen or other phenomena, in many cases it can only be sent to an after-sales point. Especially for brands like Mechanical Revolution, the only option is to return it to the factory for repair.
Moreover, in terms of independent graphics cards, although the new graphics cards of NVIDIA and AMD do not seem to be powerful, Intel will also enter the independent graphics card market in 2022. Not long ago, Gearbestalso noticed that the price of Intel's A750 graphics card has been reduced to about 1,000 yuan in the Japanese market. It can also be purchased on some domestic e-commerce platforms for a price of about 1,500 yuan. The theoretical performance of this graphics card is not low, but the current driver is not very powerful, but overall it can be called “a promising future”. With Intel entering the market, there may be more changes in the graphics card market in the future.
In addition, due to the rise of domestic brands such as Changjiang and Changxin, memory and solid-state particles have reached very low prices in recent times. In some channels, 1TB TLC particle solid-state drives with a price of about 250 yuan have even appeared, which is very friendly to installed users.
write at the end
The mechanical revolution has made a good start for the notebook market in 2023, and has also allowed many consumers to see the upper and lower limits of 4060 notebook prices. The DIY market in 2023 may still have a difficult road ahead, but we don’t need to be too pessimistic.
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