Roborock Technology’s 618 wins in first battle and sweeper market rankings may be rearranged

[Mobile China News]As the annual mid-year promotion node, 618 is not only a carnival for consumers, but also a battlefield for competition between brands. Mobile China has noticed in the past few days that the field of clean appliances still maintained a good growth momentum during the 618 period.

According to data from Aowei Cloud Network, as of June 8, cleaning appliances still achieved a growth of 6.3% based on last year's high base. Among them, sweeping robots and floor washing machines have played a major driving role. It is understood that during the 618 period, the sales of sweeping robots reached 1.23 billion yuan, a year-on-year increase of 4.15%, and the sales volume reached 350,000 units, a year-on-year increase of 8.7%; the sales of floor washing machine products increased by 19.6% year-on-year, reaching 860 million yuan. A year-on-year increase of 46.1%, reaching 335,000 units. Among them, Roborock Technology performed particularly well, ranking first in the category of sweeping robots; in the floor washing machine market, Roborock Technology's sales share increased by 1.8%.

Against the backdrop of a promising 618 market, Mobile China has also noticed that the seemingly stable market structure in the past is also quietly changing. Let’s look at the sweeping robot market first. Ecovacs, which ranks first, has a market share of 34.2%, down 2.9% year-on-year. Roborock Technology, which ranks second, has a market share of 31.8%, a year-on-year increase of 5.6%. It seems that Roborock Technology is expected to catch up with Ecovacs in market share; looking at the floor washing machine market, the share of the top-ranked Timco has dropped significantly, with the market share decreasing by 11.3% year-on-year. The reduced share was lost to Midea, Zhumi, and Stone and other brands are divided.

It is not difficult to see from the above data that the brand pattern that has been relatively stable in the past period is now subject to change. In particular, Roborock Technology has shown strong competitiveness and is expected to replace Ecovacs as the “biggest brother” of the sweeping robot brand. The reason for this situation is inseparable from the excellent product strength of Stone Technology. For example, its flagship G20 this year has been praised by many consumers for its powerful cleaning capabilities.

In the floor scrubber market, Roborock is still building momentum. Its recently released new product A10 Ultra is currently in hot pre-sale status among major e-commerce brands. The new product will be sold for the first time on June 15 and is expected to achieve full sales in the middle and late stages of June 18. outbreak, thereby further improving the market ranking of Stone Technology in the floor washing machine category.

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