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According to the statistics during this year's “Double Eleven” period, the turnover of pet-related “it economy” this year reached 1.909 billion yuan, a year-on-year increase of 38%, and cat and dog snacks also achieved rapid growth, of which cat snacks achieved 362 million yuan, a year-on-year increase of 32.73%, and dog snacks reached 121 million yuan, a year-on-year increase of 31.43%. This makes pet products one of the new four major industries.
“Double Eleven” pet pig food sales growth rate (source from the Internet)
This also reflects from the side that the number of pets owned has increased in the three years since the epidemic. As companion pets, cats and dogs have filled the lack of family affection in people's hearts under the call of “Celebrating the New Year in Place”, but how to place pets for the Spring Festival has become a problem that “poop shovelers” are worried about in this first full liberalization of the Spring Festival. There are only two options: bring pets home for the New Year or choose to celebrate the New Year with pets in place.
No matter which one, it requires a high cost. “Shit shoveling officers” who are close or drive home can take the animals home together, otherwise they will have to spend a lot of shipping fees. Taking the domestic pet consignment as an example, the general fee is 25 yuan/kg, and 30 yuan/kg is calculated separately in cities such as Northeast and Northwest. In addition, you need to buy a pet aviation box. The price of the first weight is calculated for pets plus cages within 5KG, but the minimum charges for different cities and airlines are different. For example, the minimum consumption in Hangzhou is 750 yuan, and the minimum consumption in Guiyang is 550 yuan. If you choose to consign randomly, although the minimum consumption standard is met, the charge is calculated according to the route distance. The pet plus cage 5KGC or less is about 350 yuan for a flight time of about 2 hours, about 400 yuan for a flight time of about 3 hours, about 450 yuan for a flight time of about 4 hours, and about 500 yuan for a flight time of about 5 hours. In this way, the air consignment fee for an adult dog is more than 800 yuan, which is only the cost incurred during transportation, and does not include other costs such as vaccine fees.
Pet consignment is a helpless choice (Photo source from the Internet)
High-speed rail childcare also requires vaccination fees, shipping fees, insurance fees, packaging fees, etc. The charge for pets and cages is between 0.5 and 2 yuan per kilogram. The packaging fee is 3 yuan for a small cage, 4 yuan for a medium cage, and 7 yuan for a large cage. In addition, strapping tape is required, and each strapping tape costs 1 yuan. Under normal circumstances, each cage requires about 3 strapping tapes, and the price is also between 200-800 yuan. A new type of car-based consignment costs more than 0.8 yuan per kilometer. The advantage is that there is a dedicated person to take care of it, but the location is limited, and the price is not much different from air consignment. In addition, the most worrying thing about consignment is safety, so most people choose consignment as a compromise made under forced circumstances.
Pet boarding fees are high but demand still exceeds supply (Photo source: Internet)
Therefore, most people will choose to foster their pets to let their babies spend the Spring Festival holiday. According to pet foster practitioners, most pet stores have increased their prices by about 50% during the Spring Festival. The price of pet foster care is basically between 80 and 500 yuan per day, and it also increases according to the type, size, and space occupied by the pet. Taking cats as an example, an adult cat is fostered for seven days at 180 yuan per day, which costs 1,300 yuan. The average cost of raising a cat is 400 to 500 yuan per month, so its seven-day holiday consumes the living expenses of the cat for three months. Although the price is high, it is still in short supply. Because today's pet foster care can achieve 24-hour video monitoring through technical means, the owner can check the status of the pet at any time, which is more reassuring than leaving it at home.
In addition, door-to-door feeding services have recently been launched, such as Mao Toto, which provides door-to-door cat feeding. With the help of AR smart glasses and other technological means, one employee is responsible for home service and live audio and video broadcast throughout the process; another employee remotely supervises in real time in the store and provides professional support. Cat owners can also “remotely control” field staff through the mini program, directly issue operating instructions, or interact with cats through live broadcasts. This type of service allows pets to stay in a familiar living environment without leaving their familiar living environment, and someone can take care of them every day. It is also more suitable for users who raise birds, insects or special pets. This type of service costs about 40 yuan a day. If there are more than two cats, the price will be increased by 5 yuan per cat, and an additional 5 yuan per kilometer will be charged for distances exceeding three kilometers.
Pet sample delivery: a risky business
Most of the door-to-door feeding services are provided by part-time staff, which provides many people with special positions during the Spring Festival. This type of practitioners are named “pet caregivers”. A part-time pet caregiver said that most of the time they will use public transportation as a tool to go to the customer's home. The service fee is 20 yuan. Excluding her transportation fee for taking the subway, she can still earn 18 yuan. Five customers can be served in the morning, and the distance between the customers' homes is also mainly considered. The daily income can reach more than 500 yuan. If you drive there, excluding the cost of gas and parking fees, the income during the Spring Festival is calculated based on seven days, and it is calculated to be more than 4,000 yuan. This position is currently in short supply, and there is still a large demand on ordinary days. Despite this, practitioners still clearly stated that pet caregivers generally have more customers during holidays and fewer customers on ordinary days. If you want to be a full-time pet caregiver, the income is too low to maintain your daily life, and you can't take pet caregivers as your main job.
Therefore, for the pet boarding industry, although the demand is hot at present, how to cope with the periodic service demand and ensure the stability of practitioners has become one of the key points. In addition, safety issues and reputation risks are also the most concerned issues for enterprises and users. How to ensure the interests of customers and companies to avoid disputes still requires more reasonable and scientific technical means to avoid such problems.
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