Xiaomi Tablet Investment: Boosting Mid-to-High-End Growth

Xiaomi is committed to tablet development. Lu Weibing, the company’s President, recently confirmed that Xiaomi will increase its investment in tablets. The goal is to strengthen the mid-to-high-end product line and boost both sales and market share. This move signals Xiaomi’s determination to prioritize innovation and quality in its growing tablet portfolio. Xiaomi tablet investment will play a crucial role in expanding the company’s presence in the competitive tablet market.

On February 7, 2024, REDMI product manager “Xinxin_Mia” shared the 2024 tablet shipment data from Canalys. The post invited feedback from users, asking them to provide specific expectations for REDMI tablet products. Lu Weibing quickly forwarded this message. He emphasized that Xiaomi would continue to enhance its tablet offerings, focusing on improving the user experience and premium models. The company’s Xiaomi tablet investment will help create more diverse, high-quality products.

Netizens Share Their Expectations for REDMI Tablets

Many netizens called for REDMI to release higher-end tablet models. Some compared REDMI’s tablets to those of other brands like OnePlus. OnePlus has launched tablets priced between two and three thousand yuan, while REDMI’s tablets remain in the budget-friendly range. Users feel this positioning does not meet the needs of young consumers seeking advanced features.

In addition to premium tablets, some users requested smaller-sized tablets. They pointed out that mobile gaming screens are too small, while larger tablets tend to be heavy. Many suggested that REDMI introduce a tablet around 8.8 inches. It should offer great performance, high-quality screen, and fast charging. Additionally, users hope the tablet would include e-sports features.

2024 Tablet Market Performance and Xiaomi’s Growth

The latest Canalys data shows steady growth in the global tablet market in 2024. Total shipments reached 147.6 million units, marking a 9.2% increase year-over-year. Among the top brands, Apple ranked first with 56.9 million units shipped, a 5.3% increase. Samsung followed with 27.8 million units, growing 8.2%. Huawei and Lenovo also saw significant growth. Huawei’s shipments increased by 29.3%, while Lenovo’s grew by 12%.

Xiaomi, however, made an impressive leap, shipping around 9.2 million units. This represents a remarkable 73.1% increase from last year. This growth shows Xiaomi’s growing influence in the global tablet market. It also highlights the company’s potential to make an impact in the mid-to-high-end segment, especially with the additional investment planned by Lu Weibing.

The Future of Xiaomi’s Tablet Strategy

Xiaomi is refining its tablet lineup to meet the needs of a wider audience. The company is shifting toward mid-to-high-end tablets and exploring smaller form factors. This strategy aims to appeal to users seeking better performance and portability. With continued investment, Xiaomi hopes to strengthen its position in the tablet market and expand its reach globally in 2024 and beyond.

Key Takeaways:

Xiaomi will increase investment in tablets, focusing on mid-to-high-end models.
Users requested premium tablets and smaller, high-performance options for gaming.
Canalys data reveals Xiaomi’s tablet shipments grew by 73.1% in 2024, marking significant progress.
Xiaomi aims to compete in the higher-end tablet market by improving user experience and diversifying its offerings.

With these changes, Xiaomi is positioned to capture a larger share of the competitive tablet market and meet the evolving demands of users worldwide.