In the first quarter, China’s all-channel sales of pens and wires fell by 19%, with Lenovo accounting for 34%.

[ Gearbest Technology News]On May 13, data from Luotu Technology showed that in the first quarter of 2026, the sales volume of China’s laptop online omni-channel retail market was 2.3 million units, a year-on-year decrease of 19.2%; sales were 14.8 billion yuan, a year-on-year decrease of 14.7%.

MacBook Neo

According to online data from Luotu Technology, in the first quarter of 2026, the concentration of the notebook computer market continued to increase on China’s traditional mainstream e-commerce platforms. Lenovo, Asus, Apple, HP, and Mechanical Revolution ranked among the top five sales, with a combined market share of 79.8%, an increase of 9 percentage points from the same period last year.

Lenovo firmly occupies the top spot with an online share of about 34%. With its deep supply chain binding, it has expanded its lead under the pressure of rising costs of core components.

ASUS and HP ranked second and fourth respectively. The traditional PC majors’ comprehensive channel coverage and mature and excellent brand experience constitute the core barriers for them to consolidate their market position.

Apple's performance in this quarter has become the biggest highlight: the sales share of mainstream online e-commerce platforms has climbed to 13%, a significant increase of about 6 percentage points from the same period last year; the new MacBook Neo has been a hot seller since its launch, bringing the MacBook series down to the mainstream price range of 4,000-5,999 yuan for the first time, and driving the explosion of this market segment; the cost advantage of self-developed M series chips and the ecological appeal of macOS have driven its market share to jump significantly.

Mechanical Revolution ranks fifth with a share of about 8%. Its strategy is to meet the needs of price-sensitive game users with cost-effectiveness.

According to GearbestTechnology, in the first quarter of 2026, the penetration rate of AI PC on China’s traditional mainstream e-commerce platforms has climbed to 48%, and the average price is about 20% higher than the overall market, at 7,718 yuan.

Among them, Apple performed well with its self-developed AI chips, and its AI product sales surged 196% year-on-year. Apple’s sales share in the AI ​​PC market increased to 27%, an increase of 15 percentage points from the same period last year.