Lily Chemaa
According to the latest Monthly Tracking Monitor Online Retail Market in Mainland China report by RUNTO, the China e-sports monitor market experienced substantial growth in November 2024. Sales volume reached 650,000 units, marking a 27.5% year-on-year increase, while total revenue hit 760 million yuan, reflecting a 14.3% rise compared to the previous year.
E-Sports Monitor Market Trends in 2024
This year’s “Double Eleven” shopping festival started earlier than usual, shifting consumer purchasing behavior. As a result, sales in November saw a month-on-month decline of about 4%, whereas sales between July and October had been growing at a rate exceeding 50% per month.
Top Brands Leading the Market
HKC and AOC continued to dominate the China e-sports monitor market, securing the top two positions.
- HKC recorded over 110,000 unit sales, marking a 90% year-on-year growth. Its market share surged to 17.1%, up 5.7 percentage points from last year. The company’s latest QD OLED gaming monitor, GS27QK, earned industry recognition and was included in the 2024 Product Technology Innovation Guide.
- AOC achieved close to 100,000 unit sales, showing 20% annual growth. Its AGON AG326UD QD OLED gaming model was also featured in the innovation guide.
SANC ranked third with nearly 70,000 units sold, reflecting a 180% year-on-year increase. Lenovo secured sixth place, driven by the strong performance of its Savior series and Laiku models. Samsung entered the top ten, ranking ninth, while Kerui dropped out of the top rankings.
Ranking of the Top 10 E-Sports Monitor Brands
The fourth to tenth positions in the online retail market were claimed by:
- KTC
- Titan Legion
- Lenovo
- Xiaomi
- Asus
- Samsung
- ROG
Notably, AOG ranked second in growth, achieving an impressive 143% year-on-year increase.
With QD OLED technology and advanced gaming monitors continuing to evolve, the China e-sports monitor market is expected to expand further, offering gamers cutting-edge display solutions.
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