Apple executives respond to “golden memory”: Our 8GB is equivalent to others' 16GB

[Gearbest News]Although Apple has always won the favor of consumers with its high-end, unique product design and high-quality user experience, the high price has also discouraged some consumers.

Recently, Apple released a new MacBook Pro and 24-inch iMac, but their high prices triggered controversy among netizens. Some netizens pointed out that the price of the new MacBook Pro 14 will increase by 1,500 yuan for every 8GB of memory, and the price will also increase by 1,500 yuan for every 512GB of hard drive. This pricing strategy is nicknamed “golden memory” and “golden storage” by netizens.

In response, Bob Borchers, Apple’s vice president of global product marketing, recently responded. He said that the performance of the 8GB memory of the new MacBook Pro is almost the same as the 16GB memory of other systems, so we cannot rely solely on paper parameters, but should pay more attention to actual performance. He explained: “In fact, our memory utilization is more efficient and has memory compression technology, and our memory is based on a unified memory architecture.” He further emphasized: “The 8GB memory on the M3 MacBook Pro may be 16GB of RAM on other systems is relatively close.”

Bob Borchers also called on consumers to test it directly with the device. He believes that after actual testing, they will find that the experience is still great. He said: “I believe that after seeing the real machine test, I will no longer say whether this number is 8 (GB) or another number.”

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