[ Gearbest Technology News]On June 12, according to the latest “LED Video Display Market Tracking Report” released by the well-known research institution Omdia, global LED video display shipments increased year-on-year in the first quarter of 2026.0.6%continuing the steady growth trend of the industry. However, market revenue has experienced a serious “inversion”, declining year-on-year.2.3%this is the first time since 2022 that the industry has experienced negative revenue growth.
Market research organization Omdia pointed out that the core reason for this phenomenon of “volume increase and price decrease” is the drastic change in the market product structure. Specifically, the “culprit” for the decline in revenue is the traditional main gold product line——1.0–1.99 mm pixel pitch (Pixel Pitch) products. This segment has long accounted for the largest revenue share in the industry, but revenue plummeted year-on-year in the first quarter of this year6.8%directly dragging down the revenue performance of the overall market.
Although the mainstream product lines performed poorly, breakthroughs in high-end and segmented scenarios have injected new vitality into the market:
The trend of polarization is obvious: in the low-end and high-end markets, shipments have shown a structural explosion. Specifically, the shipment volume of the 5.00–9.99 mm pixel pitch (suitable for large outdoor advertising and sports venues) category increased by 16.1% year-on-year; while the shipment volume of 0.60–0.99 mm fine pitch products, which represent top-quality image quality technology, increased by 11.6% year-on-year. The traditional main mid-range products are facing shrinking demand.
Landscape reshaping and regional differentiation: In the face of competition, leading manufacturers rely on core differentiation to accelerate their market share. In the higher-margin 0.60–0.99 mm market, Leyard, Samsung and Unilumin together account for up to 48.5% of shipments.
Accelerating technology iteration: The report shows that sub-millimeter products using chip-scale packaging (COB) technology are rapidly penetrating the high-end market. They not only provide 4K/8K ultra-high-definition visual effects, but also achieve more competitive costs through process optimization, promoting the industry's transformation towards high added value.
Omdia believes that the current LED display industry is undergoing structural adjustments from “scale expansion” to “value reshaping”. Although demand in traditional developed regions is weak, LED displays are continuing to expand their application boundaries in emerging scenarios such as sports and cultural events, smart city construction, digitalization of higher education, and corporate visualization upgrades.
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