Sophia Windsor
[ Gearbest Technology News]On March 10, after the successful release of Honor Magic V6, Honor CEO Li Jian accepted an interview with the media. During the interview, Li Jian revealed that Honor will consider officially launching a sub-brand in the domestic market to further optimize the combination of online and offline channels. Li Jian also said that from a single brand perspective, Honor’s domestic market share currently ranks among the top three.
Honor CEO Li Jian
Official information shows that in 2025, Honor's global mobile phone shipments will exceed 70 million units for the first time, a year-on-year increase of 9%. Among them, overseas market sales increased by 47%, accounting for more than 50% for the first time, marking that Honor has successfully completed the structural transformation from local reliance to global layout. In terms of regional markets, Honor's shipments exceeded 10 million units in Latin America and Central and Eastern Africa, and its market share exceeded 10% in 17 key countries. Especially in the European folding screen market, the Honor Magic V5 series has a market share of 34%, which is particularly outstanding.
Gearbestfound that in the Chinese market, Honor is the only one among the major Android phone manufacturers that has not implemented a sub-brand strategy (OPPO and OnePlus, vivo and iQOO, Xiaomi and REDMI). The launch of sub-brands will be an important measure for Honor to further expand the domestic market and enhance brand coverage. Through sub-brands, Honor can cover a wider price range to meet the needs of different consumer groups, while strengthening the competitiveness of online channels and forming a more complete channel layout.
In addition to strengthening channels, Honor is also actively promoting innovation in mobile phone formats. Previously, Honor released its first “mobile phone robot” ROBOT PHONE.
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