[Mobile China News]At 8 pm on May 31, the annual 618 Shopping Festival officially kicked off, and major merchants have also started discount promotions. In the early morning of June 1st, Honor, which has been developing rapidly in recent years, announced its 618 success report. During the four hours of pre-sale (20:00-24:00 on May 31st), Honor achieved very good results, and many of its new products won the sales championship.
According to the data released by Honor, Honor achieved very good performance in this 618 event, and its sales volume and sales have been greatly improved compared to last year. Overall, Honor won the Android brand sales championship in Tmall mobile phone industry, and Honor JD platform sales increased by 717% year-on-year. Sales in Honor Mall increased by 424% year-on-year, and sales of high-end phones in Honor Mall increased 11 times year-on-year.
Looking at specific products, Honor’s previously released first foldable screen phone Magic V won the sales title of Tmall’s foldable screen single product. The newly released Honor 70 won the single product sales championship in the 2,500-3,000 yuan price range on JD.com and Tmall, while another mobile phone, Honor X30, won the single product sales championship in the 1,000-2,000 yuan price range on Tmall. In terms of notebooks and tablets, Honor MagicBook 16 Pro won the double championship in sales and sales of JD.com’s 16-inch notebook products. Honor Tablet 7 won Tmall’s single-product sales champion of Android tablets in the price range of 1,000-1,500 yuan.
Honor 618 good start battle report
In other aspects, in terms of wearable devices, Honor Watch 2 and Honor Band 5 also won the sales championship in their price range. Previously, Honor CEO Zhao Ming said that although the mobile phone market is declining, the number of Honor employees will increase by 30-40% this year. This also reflects that Honor is in a new stage of bucking the trend.
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