Gearbest Tech
[ Gearbest Technology News]On Wednesday, local time in the United States, at Apple’s annual shareholder meeting, CEO Tim Cook emphasized the huge potential of generative artificial intelligence (AI) and the company’s significant investment in this field. Although Apple has been relatively low-key in the field of AI, Cook said that Apple is actively using AI technology to bring users productivity improvements and new opportunities to solve problems. Cook mentioned that many of Apple’s products, such as Vision Pro’s hand tracking, Apple Watch’s heart rate alert, and iPhone’s car accident assistance function, are all driven by AI. He particularly emphasized the advantages of MacBooks equipped with Apple's self-developed chips in AI computing capabilities, calling them the most suitable computers on the market for AI work.
Apple usually releases new software systems at the annual WWDC, which is also expected to be the moment when Apple's AI applications will be unveiled collectively. Cook promised that later this year, Apple would share how it is breaking new ground in AI, a technology that promises to redefine the future.
In addition, the meeting also reviewed and approved the reelection of Apple's board of directors and executive compensation, and rejected five shareholder proposals, including a proposal requiring Apple to disclose the use of AI and related ethical principles. Apple objects that disclosing the information could reveal the company's competitive strategy.
This shareholder meeting marks Apple’s strategic shift and commitment in the field of AI, indicating that the company is working hard to catch up with the wave of AI technology and is committed to widely applying it in existing and future products.
It is worth mentioning that Cook was not asked this question on Wednesday regarding the rumor that “Apple stopped building cars and employees switched to the AIGC project” that was widely circulated yesterday.
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