Zhao Ming: Image co-branding improvements are very limited, so Honor focuses more on itself.

[Gearbest Technology News]Mobile phone manufacturers have always been keen on co-branding with imaging brands to improve the camera experience. But on March 12, Honor CEO Zhao Ming released a video saying: Honor may not co-brand images with other brands in the future. Zhao Ming said that Honor has been thinking about co-branding, but found that the improvement of co-branding is very limited. Therefore, Honor focuses more on itself, improving the imaging experience through computational optics technology, and going all the way along the SLR value proposition.

It is reported that the Honor Magic6 Ultimate Edition and Honor Magic6 RSR Porsche Design, which will be unveiled at Honor’s spring flagship new product launch on March 18, have greatly upgraded their imaging capabilities. According to the official introduction, the new phone will be equipped with a newly upgraded SLR-level super dynamic Eagle Eye camera, bringing the world's first car-level LOFIC technology. Whether it is sunrise, sunset or backlit scenes, it can easily freeze wonderful images.

LOFIC (Lateral Overflow Integration Capacitor) is an analog integrated circuit technology mainly used in the field of image sensors. Poster information shows that Honor Magic6 Ultimate Edition and Honor Magic6 RSR Porsche Design, with the support of LOFIC sensor technology, will have a SLR-level 15EV ultra-high dynamic range compared to products without this technology, and the dynamic range will be increased to 600%. During shooting In some scenes with a very strong contrast between light and dark, it can better achieve details in the bright areas without exposing the dark areas.

Zhao Ming said that Honor, as a leader in the road of self-developed imaging, always adheres to the SLR value proposition. The new Honor Magic6 Ultimate Edition and Honor Magic6 RSR Porsche Design will be a masterpiece integrating high-end technology!

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