Xiaomi 14 Ultra Launch Event: Lu Weibing Takes the Stage

At 19:00 on February 22, Xiaomi hosted the highly anticipated Xiaomi 14 Ultra launch event, unveiling several new products, including the Xiaomi 14 Ultra, Xiaomi Tablet 6S Pro, Redmi G Pro 27 MiniLED Display, and RedmiBook Pro 14 (2024). However, what made this event particularly noteworthy was the shift in leadership during the presentation.

Unlike previous Xiaomi product launches, where Chairman Lei Jun would typically lead the event, this time, Xiaomi China President Lu Weibing took center stage. Meanwhile, Lei Jun was seated in the audience, signaling a strategic shift in Xiaomi’s focus.

Lei Jun Prioritizes Xiaomi’s Electric Vehicle Ambitions

Recently, Lei Jun confirmed that Xiaomi SU7—the company’s first electric vehicle—is undergoing extensive road testing across China. He emphasized that Xiaomi is making intensive preparations for the SU7’s official launch. To allocate more time to the EV division, Xiaomi has appointed Lu Weibing as the General Manager of the Xiaomi brand, making him the primary speaker for future Xiaomi smartphone launch events, starting with the Xiaomi 14 Ultra launch. Despite this transition, Lei Jun reassured fans that smartphones remain Xiaomi’s core business and that he will continue to oversee their development.

Xiaomi’s Global Smartphone Success

At the beginning of the event, Lu Weibing shared exciting news: Xiaomi is now one of the top three smartphone brands worldwide, trailing only Samsung and Apple. This achievement highlights Xiaomi’s growing dominance in the high-end smartphone market. Notably, the Xiaomi 14 series captured an impressive 38% market share in the 4,000 to 6,000 yuan price range within its first month of sales, ranking #1 in China for that segment.

Xiaomi 14 Ultra: The Final Model in the Xiaomi 14 Series

The event marked the official launch of the Xiaomi 14 Ultra, the final and most advanced model in the Xiaomi 14 series. As Xiaomi continues to push boundaries in both the smartphone and EV industries, the brand is cementing its position as a global technology powerhouse.

With Lu Weibing now leading Xiaomi’s mobile division and Lei Jun steering the company’s electric vehicle ambitions, Xiaomi is entering an exciting new phase of innovation and expansion.

Stay tuned for more updates on the Xiaomi 14 Ultra launch and Xiaomi’s future innovations!