Lily Chemaa
Huawei has successfully surpassed Apple to become the leader in China’s tablet market, marking a significant shift in the industry. According to the latest report by Canalys, released at the end of September, Huawei shipped 2.05 million tablets in Q2 2024, claiming a 26% market share with an impressive annual growth rate of 66%. Apple followed closely with 2.018 million shipments and a 26% market share, but only a 14% growth rate year-over-year. Other notable players, including Xiaomi, Honor, and Lenovo, also posted strong performances, with the top five brands now accounting for 78% of the market share.
Huawei’s rapid growth, especially its rise to the top, has garnered attention, with Honor’s strong performance also contributing to the reshuffle. Today, we take a closer look at how Huawei has managed to leapfrog Apple and why this shift could signal a broader trend in the tablet market.
Huawei’s Tablet Strategy: A Decade of Growth
Huawei’s tablet journey spans over a decade, with the company continuing to innovate and expand its product lineup. In the past ten years, Huawei has gone from a newcomer to a market leader. The company now boasts four primary tablet series: MatePad, MatePad SE, MatePad Air, and MatePad Pro, catering to diverse consumer segments and price points. With options ranging from as low as 1,000 yuan to more premium models, Huawei’s extensive product matrix ensures that there is something for everyone.
This comprehensive range of tablets ensures that whether consumers are looking for affordable options or premium features, Huawei has a product to match. The company has focused on making each series distinct in terms of functionality, providing tailored experiences for a variety of use cases, including entertainment, work, and creative tasks.
Product Innovation Drives Huawei Tablet Market Growth
A key factor contributing to Huawei’s success in the tablet market is its product innovation. The company has consistently delivered high-performance tablets with cutting-edge features, improving both hardware and software experiences. One example is the Huawei MatePad SE, which provides excellent value with eye protection, large screens, and the custom Hongmeng OS. For higher-end users, the MatePad Pro series offers enhanced screen quality, powerful system performance, and superior audio features, making it a top choice for creative professionals.
Huawei has also been pioneering new display technologies. The Huawei MatePad 11.5” and MatePad Pro 12.2” are equipped with state-of-the-art Yunxi soft light screens, designed to protect users’ eyes during prolonged use. With anti-glare nanoetching technology and multi-layer optical coatings, the display significantly reduces eye strain, making it an ideal device for reading, writing, and creative work.
Huawei Tablet Software Ecosystem: A Unified Experience
In addition to hardware innovation, Huawei has invested heavily in its software ecosystem, making its tablets seamlessly integrate with other Huawei devices. Powered by HarmonyOS, Huawei tablets offer a smooth and cohesive user experience across different platforms, enhancing productivity and ease of use. The integration with PC applications like WPS Office, CAJViewer, and Yitu Diagram ensures that Huawei tablets can serve as effective tools for mobile office work.
Huawei has also introduced proprietary apps for creatives, such as a natural painting app and Huawei Notes, which further enhance the tablet’s appeal to users in artistic and professional fields. The tablets also feature cutting-edge AI capabilities, which improve the writing and creative experience by utilizing Huawei’s Pangu models and Xiaoyi assistants.
Multi-Screen Collaboration and Future Prospects
Huawei has further enhanced the value proposition of its tablets by refining multi-screen collaboration capabilities. This feature allows seamless integration between Huawei tablets, phones, and PCs, enabling users to switch effortlessly between devices. With HarmonyOS NEXT, Huawei’s new architecture offers improved performance, enhanced connectivity, and greater power efficiency. These advancements make Huawei tablets a compelling option for those seeking an integrated, cross-device ecosystem.
Huawei Tablet Market Growth: A Competitive Advantage
One of the key reasons Huawei has succeeded in the competitive tablet market is its full-scene ecosystem, which allows its devices to communicate and share information seamlessly. This ecosystem approach has become a hallmark of modern tech brands, as it enables users to enjoy a more unified and intuitive experience. Huawei’s focus on AI and connectivity, alongside its industry-leading hardware innovations, positions the company well for continued growth in the tablet market.
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In conclusion, Huawei’s remarkable tablet market growth is a result of its strong focus on innovation, product differentiation, and ecosystem development. By continually improving both hardware and software, Huawei has been able to provide users with a comprehensive and efficient tablet experience, challenging even the industry leader, Apple. With the demand for more integrated, user-friendly technology continuing to rise, Huawei is set to maintain its competitive edge and redefine the tablet market.
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