Vidda releases three-color laser projection family bucket plan to promote industry technology upgrading

[Gearbest News]On the evening of March 21, 2023, Vidda, a young trendy brand that pioneers laser projection, held a press conference in Beijing and announced the three-color laser “family barrel” plan, bringing a new three-color laser product matrix to audio and video enthusiasts. Three-color laser products that meet different needs and price ranges and satisfy different groups of people, and the leading product Vidda C1S is grandly launched.

Vidda releases three-color laser projection family bucket plan to promote industry technology upgrading

Vidda C1S is equipped with the industry-leading LPU three-color laser engine. It uses high-purity three-color laser as the light source. It has the advantages of wider color gamut, color accuracy and higher color saturation, and can give full play to the role of laser in the display field. All advantages, support 4K resolution. The brightness has been increased from 1350 lumens to 1600 lumens, its color gamut has reached 110% BT.2020, and its color accuracy has reached ΔE≈0.9, which is comparable to professional movie monitors. It is precisely because of its era-leading image quality performance that the three-color laser projection Vidda C1 was launched last year and quickly conquered the high-end smart projection market. Data shows that Vidda C1 accounted for more than 20% of 4K projection sales in the second half of last year

Vidda releases three-color laser projection family bucket plan to promote industry technology upgrading

Vidda releases three-color laser projection family bucket plan to promote industry technology upgrading

Vidda C1S is a mainstream professional-grade 4K three-color laser projector. It has been comprehensively upgraded in many fields such as picture quality, sound quality, algorithm, eye protection, and games, with more realistic picture quality, better brightness, smarter algorithm, and more Rich cloud gaming resources, and cooperated with the world-renowned legendary audio brand JBL to customize the HiFi audio system to bring users a perfect audio-visual experience.

Vidda repeatedly stated at the meeting that in view of the false standards and chaos in the laser projection industry, Vidda still sticks to its bottom line and strictly abides by the new brightness standard CVIA jointly formulated by the Electronic Visual Industry Association and several major manufacturers including Hisense to jointly safeguard consumer spending. To protect the rights and interests of investors and promote the healthy development of the laser projection industry, whether in accordance with the previous ANSI law or the upcoming CVIA standard, Vidda strictly follows the calculation method to measure rigorously and label with integrity, just like the theme of this event “Don't play with lies” , to show his determination.

Vidda releases three-color laser projection family bucket plan to promote industry technology upgrading

Also unveiled were the C1 Pro, which is comparable to commercial projectors and has ultra-high brightness, and the C1 Air, which is lightweight and portable and can be taken away. Some industry insiders believe that the full range of three-color laser projections launched by Vidda are comparable in color and image quality to professional-grade laser cinemas, and will lead the projection industry into the era of high-quality images.

At the press conference, Liu Weijie, general manager of Vidda Business Unit, said that since the brand upgrade was implemented in August 2021, it only took Vidda one year to move from the tenth to the top five in TV line market share in China; and Vidda’s three-color laser Projector C1, six months after it was launched on 618 last year, has firmly occupied 20% of the 4K projection market share. “Vidda spent ten months to make 'three-color laser is the future of projection' become the industry consensus and to make 'no false standards' become the industry consensus.”

In addition, Vidda also said that it will launch two subsequent products within the year, including Vidda C1 Pro and Vidda C1 Air. Among them, Vidda C1 Pro has image quality comparable to commercial projectors and has ultra-high brightness, while Vidda C1 Air is mainly lightweight and portable. , further enriching the product line and creating a complete matrix of three-color laser products.

The Vidda brand begins with the light source, surprises with 4K, continues with quality, and ends with integrity. We firmly believe that three-color lasers will become the future of projection, that projection will enter a new era of image quality because of us, and that the industry will get better and better.

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