US smartphone sales fell 10% year-on-year in January, with low-end market performing poorly

[Gearbest Technology News]Preliminary data from Counterpoint Research's 2024 US weekly sales tracking shows that US smartphone sales fell 10% year-on-year in January, mainly due to poor performance in the low-end market. The high-end and ultra-high-end markets performed better, but the overall user replacement rate remained tepid.

Samsung S24 series

Senior analyst Maurice Klaehne said: “The low-end market, which relies on volume, is in a difficult situation, and users are waiting for new products to be released, thus delaying the replacement time, which dragged down the market.” He added: “But we are expected to see a rebound in February, especially after the launch of Samsung's S24 series.”

Apple performed better than most brands, and its iPhone market share continued to expand, but sales also saw a low single-digit decline. Research Director Jeff Fieldhack said: “The iPhone 15 series continues to be strongly promoted in the 'postpaid' market, while in the 'prepaid' market, older models such as the iPhone 11 and iPhone 12 are still popular among price-sensitive consumers. This product portfolio allows Apple to remain stable in a market experiencing double-digit declines,” and added: “This will not only help Apple expand its market share, but also help drive the growth of the user base of the iOS system.

US smartphone sales fell in January compared to the same period last year

Android phones have not performed well in the US market for some time, especially low-end Android phones. Counterpoint market monitoring data shows that in the fourth quarter of 2023, US smartphone shipments increased by 8% year-on-year. Apple's shipment share increased to 64%, the highest level since the fourth quarter of 2020. Android phone shipments declined in the fourth quarter due to weak demand from low-end mobile phone brand manufacturers. When talking about Android phone shipments, senior analyst Maurice Klaehne said: “Although high-end mobile phone sales slowed in the fourth quarter, sales of mobile phones priced below US$300 (approximately RMB 2,100) fell the most.”

In the fourth quarter of 2024, the top five manufacturers in terms of mobile phone shipments in the US market are Apple, Samsung, Motorola, Google and TCL.

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