Gearbest Tech
[Gearbest Technology News]According to Gearbest observations, the domestic smart door lock industry is in a golden stage of rapid development, with the market size growing steadily. Total online market promotion data from AVC shows that in the first quarter of 2024, the retail volume of China's household smart door lock online market was 1.496 million units, a year-on-year increase of 24.5%; the retail sales were 1.51 billion yuan, a year-on-year increase of 24.5%. An increase of 24.8%. In terms of brand sales, Xiaomi, Scheidemann and Haier are the top three.
Xiaomi smart door lock
AVC online monitoring data shows that in the first quarter of 2024, the average online market price of China's household smart door lock industry (professional e-commerce + platform e-commerce + content e-commerce) was 992 yuan, entering the thousand yuan range Below, a year-on-year increase of 2.0%; among traditional e-commerce channel technology combinations, products with “cat eye + large screen + face recognition” functions ranked first in sales, accounting for 17.6%, an increase of 4.1 percentage points from the same period last year; retail sales The total proportion of TOP10 brands is 68.1%, and the total proportion of TOP10 brands in retail sales is 55.6%.
The top 10 brands in terms of retail sales mainly include Scheidemann, Xiaomi, Caddis, Luke, Haier, etc. The top 10 brands in retail sales mainly include Xiaomi, Scheidemann, Haier, Caddis, Konka, etc. The specific rankings are shown in the chart.
According to forecast data from AVC, China's household smart door lock market retail sales will reach 20.5 million units in 2024, a year-on-year increase of 9.6%; the online market retail volume is expected to be 7.51 million units, a year-on-year increase of 15.0% %.
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