Top 10 global TV brand shipments in 2023: Samsung ranks first, Xiaomi ranks fifth

[Gearbest News]Recently, AVC Revo released the “Global TV Brand Shipment Monthly Data Report”. Data shows that global television (TV) shipments in 2023 will be 195.5M (million units, the same below), a year-on-year decrease of 3.5%. In addition, global high-end OLED TV shipments in 2023 will be 5.4M, a year-on-year decrease of 20.1%. In terms of brand ranking, Samsung ranks first in shipments, with Hisense, TCL and Xiaomi in the top five.

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Overrivo analyzed that with the increasing importance of mainland China in the display industry chain and the overseas expansion strategies of leading Chinese brands, mainstream foreign brands such as South Korea and Japan have been impacted, and the market size has continued to decline. On the other hand, the market sizes of Hisense and TCL have continued to grow.

Shipment scale of global top 10 TV brands in 2023

Specifically, Samsung’s global shipments were 36.4M, a year-on-year decrease of 7.7%. Since it started selling OLED TVs in 2022, in just two years, Samsung's OLED TV shipments in 2023 have reached nearly one million units.

Hisense’s global shipments were 25.9M, a year-on-year increase of 5.9%. With the help of sports event marketing and the improvement of brand power, channel power, and product power, Hisense will increase its overseas shipments by 12.2% in 2023. The North American market is accelerating, and the Japanese market has obvious leading advantages.

TCL’s global shipments were 25.5M, a year-on-year increase of 9.6%. In 2023, TCL's shipments in the Chinese market bucked the trend and increased by 0.5%, and Mini LED TVs are far ahead in the domestic market share. In addition, TCL’s overseas shipments increased by 13.1%.

LGE global shipments were 21.4M, a year-on-year decrease of 7.3%. In 2023, shipments to Asia-Pacific and Latin America will increase by 11.2% and 5.2% respectively, while shipments to other overseas markets will decline. High-end OLED TV shipments were 2.8M, a year-on-year decrease of 28.5%.

Xiaomi shipped 11.3M products globally, with shipments to Eastern Europe increasing by 26.6%. Overrivo pointed out that the success of Xiaomi TV in the Chinese market is largely based on its cost-effectiveness advantage. In terms of new technology, following its attempts in the direction of OLED TVs, Xiaomi launched the S Pro series of Mini LED TVs in 2023, which has grown rapidly.

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