Lily Chemaa
In 2024, the laptop market in mainland China faced some challenges, with a noticeable decrease in both sales volume and revenue. According to recent data from Luotu Technology (RUNTO), the online retail market for laptops in China reached 11.05 million units sold, marking a 12.7% year-on-year decline. The total sales amounted to 68.3 billion yuan, which also dropped by 7.4%. Despite the decline, certain brands continued to dominate the market, with Lenovo emerging as the top performer in the market for laptops in China for 2024.
Lenovo Dominates China’s Online Laptop Market
Lenovo (including its ThinkPad series) ranked first in both sales volume and sales share in China’s online retail market for laptops in 2024. The brand captured a significant 35.1% of the sales volume and 37.5% of the sales share, cementing its leadership position in the market. Lenovo’s diverse offerings, including high-performance laptops for business professionals and gamers, have contributed to its dominance in China’s competitive market.
Asus and HP Secure Strong Positions
Following closely behind Lenovo are Asus and HP, which secured second and third places in the online laptop market. Asus, particularly popular with gamers due to its ROG (Republic of Gamers) series, continues to maintain a strong following in China. Meanwhile, HP focuses on the office and productivity sectors, appealing to corporate users and professionals. Both brands have managed to maintain their presence despite the overall decline in the market.
Huawei’s Growth in the Office Laptop Segment
Huawei, primarily focused on office laptops, claimed the fourth spot in both sales volume and sales share. In 2024, the company saw significant growth, especially in its new OLED screen laptop range. Sales for Huawei’s OLED laptops surged by more than 800% compared to 2023, highlighting the growing consumer interest in advanced display technology. Huawei’s strong performance in this niche market segment suggests continued success in the future.
Mechanical Revolution Gains Traction in Gaming Laptops
The Mechanical Revolution, a brand known for its gaming laptops, secured the fifth position in China’s online market for laptops. It ranked fourth in sales share, and the brand has increasingly focused on catering to gaming enthusiasts, a segment that remains lucrative in the Chinese market. As more consumers seek out high-performance laptops for gaming, Mechanical Revolution’s focus on this niche has helped the brand rise in prominence.
Price Trends and Market Outlook
The average price of laptops in China’s online retail market reached 6,184 yuan in 2024, showing an increase of around 6% from the previous year. Notably, the sales share of laptops priced above 6,000 yuan grew, with the 8,000-9,999 yuan segment seeing the most significant increase. RUNTO predicts that in 2025, the online retail market for laptops in China will experience modest growth, with sales expected to reach 11.6 million units, a 5% increase from 2024.
Conclusion: Lenovo Leads the Charge
Lenovo’s strong performance in 2024 solidifies its position as the leader in China’s online laptop market. With growing competition from brands like Asus, HP, Huawei, and Mechanical Revolution, the landscape remains dynamic, with consumer preferences shifting toward higher-priced, feature-rich laptops. As the market stabilizes and consumer demand continues to evolve, these top 5 brands are likely to maintain their strong foothold in the competitive online retail market.
For more insights and updates on the latest trends in technology and gadgets, be sure to check out Gearbest Blog.
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