According to data from Luotu Technology (RUNTO), the learning tablet market in China has seen significant growth in the first eight months of 2023. The market reached a peak in June 2023, with the average retail price of learning tablets hitting 3,625 yuan, marking a 76.2% increase compared to January 2022. However, as of March 2024, the market has entered a downward price trend, signaling potential changes in the competitive landscape.
Learning Tablet
Learning Tablets in China: A Price Drop and Market Shifts
As the learning tablet market in China evolves, the trend of rising prices has shifted, with the average retail price declining in recent months. By June 2023, the price had dropped by 25.4%, reaching 2,705 yuan, the lowest price since the beginning of the year. This price reduction continued into August 2023, where the average online retail price was 2,915 yuan, marking a month-on-month decrease of 3.4% and a 19.6% drop from the peak.
Leading Brands in China’s Learning Tablet Market
From January to August 2023, the top five brands in China’s online learning tablet market were:
- Xueersi
- iFlytek
- Xiaoyuan
- Zuoyebang
- Xiaodu
Xueersi leads the pack, driven by its premium products like the Xueersi Xpad. The price of the Xpad dropped by 700 yuan, now retailing at 3,899 yuan. In addition, Xueersi launched the Xuexing Machine, priced under 4,000 yuan, to appeal to a broader audience.
Price Trends and Consumer Preferences
The competition now focuses on medium and low-priced products. Many top brands, including Zuoyebang and Xiaodu, are targeting the 1,000 yuan to 3,000 yuan range to meet rising demand for affordable tablets.
As a result, many brands have lowered their prices or stabilized them. Xueersi, for example, remains a market leader through strategic price adjustments. Going forward, the focus will be on content differentiation, cost-effective production, and efficient distribution channels.
Future of China’s Learning Tablet Market
Looking ahead, competition will intensify. Companies like Xueersi, iFlytek, and Zuoyebang will focus on refining their strategies to capture more of the medium- and low-priced market segments. Cost, channel competition, and product differentiation will be key factors in shaping the future of the market.
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