The top 5 brands in China’s learning tablet online market in the first eight months: Xueersi first

According to data from Luotu Technology (RUNTO), China’s learning tablet market has seen significant growth in 2023. By June, the average retail price of learning tablets in the online market surged to a peak of 3,625 yuan, reflecting a remarkable 76.2% increase compared to January 2022. However, recent trends suggest that the average price may be entering a downward trajectory.

Learning Tablet

Key Trends in China’s Learning Tablet Market

The data from Luotu Technology (RUNTO) indicates that since March 2024, China’s learning tablet market has experienced a decline in average prices, with the price hitting its lowest point in June at 2,705 yuan. This drop represents a 25.4% decrease from the peak price earlier this year. By August 2023, the average online retail price stood at 2,915 yuan, reflecting a month-on-month decrease of 3.4%, and a 19.6% drop from the peak.

Leading Brands in the Learning Tablet Market

From January to August 2023, the competition in China’s learning tablet market remained intense, with the top five brands leading the charge. These brands include:

1. Xueersi
2. iFlytek
3. Xiaoyuan
4. Zuoyebang
5. Xiaodu

Among these, Xueersi took the top spot, driven by the success of its Xpad products. Despite the price adjustments, Xueersi continues to lead in the premium category, offering products priced around 3,899 yuan. The company has also launched its Xuexing Machine, priced under 4,000 yuan, which has contributed to their dominance in the market.

Price Competition and Strategy Shift

As the price of learning tablets continues to drop, medium and low-priced products have become the focal point for competition among the leading brands. Zuoyebang and Xiaodu have seen success in the 1,000 yuan to 3,000 yuan price range, while other brands are adjusting their strategies to maintain stability or further reduce their prices. Xueersi, for instance, has lowered the price of its Xpad products by 700 yuan to make them more competitive.

What Lies Ahead for China’s Learning Tablet Market?

Looking ahead, China’s learning tablet market is likely to see continued competition in both pricing and product differentiation. As brands refine their positioning and fill in content gaps, the focus will shift to channel and cost competition, which will play a crucial role in shaping the next phase of the market’s development.

RUNTO predicts that the competition will only intensify, with the top brands constantly vying for a competitive edge through strategic pricing, better content, and innovative features. For more insights on trending tech and market analysis, visit Gearbest Blog.