Gearbest Tech
[Gearbest]Since the release of Huawei MatePad’s first Air series product in May last year, it has attracted a lot of attention from the market, and has also given Huawei tablets greater voice today. As the name suggests, Air is “light”. When Huawei launched this series, it not only considered the dimension of light, but also used the lightness of actual body feeling to drive the current trend of light work on tablet products, becoming another new choice outside the iPad series.
According to the data on the shipment and growth rate of mainland China in the first quarter of 2024 released by Canalys, Huawei won the first place in the market with a market share of 29%, and the annual growth rate reached 88%. Huawei’s size in the tablet market is gradually growing, and it is even expected to reach its share in the mobile phone market during its peak period in 2020. It is precisely in the face of this broad prospect that Huawei is constantly adjusting its tablet product strategy to further enhance its competitiveness. Judging from the current market feedback, the addition of Air has indeed made the market move again, and the balance is turning towards Huawei.
On August 6, at the launch of the new products of the Xiangjie S9 and Huawei full-scene, Huawei released two new tablet products: the new Huawei MatePad Air and the new Huawei MatePad Pro. With the self-developed painting software, natural painting and multiple hardware updates, the moat of tablet products has been further enhanced. I also got started with Huawei MatePad Air product as soon as possible. Let me talk to you about my feelings.
Larger and thinner, with both fashionable aesthetics
Compared with the previous generation of MatePad Air, the new MatePad Air has not been updated regularly, but has brought many changes to make this product more competitive. First of all, in size, it has reached 12 inches, which is larger than the previous generation’s 11.5 inches. Of course, it may also be related to the launch of the MatePad 11.5″S series. The audience division of different product series will be more obvious when it increases to 12-inch; the second is that it becomes thinner, and the 5.9mm body thickness is reduced by 0.5mm compared to the previous generation 6.4mm, making the overall feel better; the last is the weight, which is not as light as expected than the previous generation, and it reaches less than 508g, but has achieved 555g. The biggest reason is that Huawei has given a 10,100mAh battery, which directly increases by 1,800mAh compared to the previous generation, which will have a qualitative improvement in battery life.
Although the new MatePad Air weighs 47g, it has received a larger battery, which has effectively improved the user’s experience during office work and also provides stronger guarantees for the power supply of the keyboard and stylus. With this part of the weight increase, Huawei has dispersed it through a larger body size and a thinner body. Users will not feel the significant weight increase in their feel, and it is still the well-deserved Air.
In terms of color, Huawei MatePad Air still adopts light and fashionable aesthetics, using colorful color matching and vitality to attract more people’s attention, rather than creating a sense of business like the Pro series. This time, MatePad Air has launched four colors: green grass, cherry blossom powder, white feather sand, and smoke and cloud ash, using low-saturation colors to express the different personalities and moods of young people. Among them, the green grass can make people directly dream of the green grass on the Huawei P10 series in 2017, and at some level it has also become a romantic closed loop of Huawei’s color matching creation.
In terms of back panel material, Huawei MatePad Air does not choose a pure metal body, but uses the fantasy pearlescent process to give the body a more silky and delicate grip. The fantasy pearlescent process introduces natural mica powder, and then undergoes semiconductor-grade ultra-pure water processing, making the electrophoretic paint even and strongly covering the surface of the integrated back cover of the fuselage, ultimately achieving visual and tactile innovation. The fantasy pearlescent technology also has natural advantages, which are corrosion-resistant, sweat-resistant and fading-resistant, allowing users to have a good experience during long-term use.
A good screen, a good review
Since Huawei launched its first soft light screen tablet MatePad 11-inch 2023 model in March 2023, it has been exploring the application of soft light technology on tablets. After continuous iteration, the MatePad 11.5″S released in May this year has brought a cloud-clear soft light screen, which has improved the screen quality from the three aspects of viewing, writing and touching, making creation more unlimited.
Take traditional screens for example. The larger the screen, the easier it is to reflect when used. This is why many large-size TVs need to be anti-reflective and anti-glare. In tablet products, Huawei MatePad Air 12-inch size is already very large, and the most intuitive solution to the anti-glare problem of Yunxi soft light screen. Data shows that this screen can reduce 99% of the interfering light in the environment, reducing subjective eye fatigue and subjective brain fatigue when using it. Thanks to screen technology, Huawei MatePad Air has also passed the SGS low visual fatigue gold standard 2.0 and the German Rhine No Reflection Certification, so you don’t need to worry about eye protection issues in daily use.
In terms of writing, traditional screens have no damping feeling when writing with a stylus, which is a normal feeling of writing on an electronic screen. The Yunxi soft light screen uses nano-etching technology to create nano-level uneven textures on the screen surface, thereby increasing the writing damping feeling, allowing users to get a paper-like experience when writing. The improvement of writing experience will be of great help to users’ creation, such as taking notes, painting, etc., which are crucial. In terms of touch, on the one hand, the damping feeling is stronger when we touch with our hands. It is matched with a super hydrophobic and oil-resistant film to make the touch non-stick to the hands and fingerprints, making the touch more comfortable. On the other hand, it is to optimize the touch experience to make the screen feel smoother, and you can experience smooth operation whether it is with a stylus or with your hands.
The above is the advantages of the Yunxi soft light screen, and the basic quality of this screen of MatePad Air is also excellent enough. The 2.8K screen resolution, 144Hz screen refresh rate, P3 movie-level color gamut, HDR Vivid, etc. make it perform well in terms of the richness, accuracy of display colors, and screen display clarity.
Of course, in addition to the screen upgrade, Huawei MatePad Air’s AI capabilities have also been improved in all aspects. Based on the Shengteng and Pangu’s big model capability base, Xiaoyi is used as the system-level smart assistant. At the same time, Huawei’s self-developed applications (Huawei Notes and Tiansheng Hui Painting) are fully connected to the AI base, bringing many AI capabilities. For example, Xiaoyi Helper, Xiaoyi Document Assistant, Xiaoyi Information Assistant, Xiaoyi Image Assistant, etc. At the same time, Huawei Notes and Tiansheng Huihua also bring AI smart writing and AI smart painting functions, bringing more efficient AI productivity to picture and cultural creation. For experience of this part of the content, you can watch our review video of MatePad Air and MatePad Pro, which will be introduced in detail.
Written at the end
In general, the new Huawei MatePad Air is a masterpiece created by Huawei after launching the Air series products, re-sorting its product ideas and product lines. It has a larger screen, a thinner body and longer battery life, making the Air’s light office capabilities more outstanding. At the same time, with the support of AI capabilities, whether it is born to draw, Huawei notes, or Xiaoyi Smart Assistant, it has brought an unprecedented intelligent experience. Before buying tablets, we might have all kinds of concerns, but now we can completely eliminate the concerns about buying tablets, which can fully satisfy your creative preferences. This is the era of mobile creation, and it is also an era where everyone can create.
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