The latest ranking of global TV shipments in 2023 is released, with Hisense retaining second place in the world

[Gearbest Technology News]With the rapid development of the global display industry, Chinese brands have become increasingly prominent in it. On February 23, data released by Omdia showed that global shipments of Hisense TVs in 2023 reached 26.11 million units, ranking second in the world for the second consecutive year, with a year-on-year increase of 6.4%. This growth rate has remained the fastest among the world's top five TV brands for two consecutive years.

Hisense TV

At the same time, a report from Overrivo, another authoritative organization, also showed that Hisense TV shipments will also rank second in the world in 2023. It is worth mentioning that Hisense TV is the only brand among the top 5 TV brands in the world that has maintained sustained growth for six consecutive years.

In overseas markets, Hisense adheres to the strategies of “going overseas with its own brands” and “going overseas with high-end products” and constantly optimizes its global industrial layout. With the help of sports event marketing, Hisense has successfully improved its brand power, channel power and product power. Omdia data shows that overseas shipments of Hisense TVs will increase by 13.9% year-on-year in 2023, a growth rate that far exceeds the industry average.

In the Chinese market, Hisense TVs also performed well. According to the omni-channel monitoring data of Aowei Cloud, the retail volume share of Hisense TVs in 2023 will be 26.86%, and the retail sales share will be 29.05%, both ranking first in the industry. Especially in the large-screen market of 98 inches and above, Hisense TV series ranks first in terms of volume and volume, further consolidating its leading position in the high-end large-screen market. “Buy Hisense for high-end large screens” has become the consensus among consumers.

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