The kitchen has entered the “next generation”, why is FOTILE always the leader?

[House Secret News]With the emergence of more and more smart devices, the development of whole-house intelligence is in full swing. According to IDC data, sales in China’s whole-house intelligence market will increase significantly by 54.9% year-on-year in 2022. It is expected that smart homes will grow in the next five years. Shipments will maintain a rapid growth of 15%-25%, and whole-house intelligence will become a new trillion-level market.

However, compared with the excitement of smart homes, kitchen appliances do not seem to have reaped too many dividends from intelligence, and decline is still the main theme. According to total data from AVC, the retail sales of major kitchen and bathroom appliances (stoves, sanitizers, integrated heat purifiers) in 2022 will be 158.6 billion yuan, a year-on-year decrease of 9.6%. In addition, with the rise of takeout and other forms, more and more young people are gradually starting to leave the kitchen.

The declining data and the changing lifestyles of young people seem to imply that the importance of the kitchen in the family is declining. But this is not the case. As consumers pursue quality life, the kitchen is no longer just a place to simply solve “a meal”, but also an important scene for home design. This also means that the kitchen is no longer a traditional place. In terms of existence, kitchen appliances are no longer kitchen utensils in the traditional sense. They need to integrate functions, intelligent interconnection, and aesthetic design.

As the kitchen carries more scenes other than eating, people have more and more expectations for the kitchen.However, on the one hand, consumer demands are evolving toward high-end, beautiful, and diversified products; on the other hand, traditional kitchenware has pain points that cannot match this demand. When supply and demand cannot match, industry changes occur quietly.

The kitchen enters the next generation

The term “next generation” comes from Japanese and is usually used to represent the “next era” with innovative gameplay and better user experience.

The next generation of kitchens can be intuitively reflected in product form, style, capabilities and other aspects. Among them, intelligence has undoubtedly become the breaking point for major manufacturers to seek breakthroughs. As kitchen appliances evolve toward intelligence, “integrated kitchen appliances” gradually appear in people's vision and gradually occupy the C position.

Against the background of the overall decline in kitchen appliances in 2022, integrated kitchen appliances have achieved growth against the trend. According to Aowei Cloud data, in 2022, the retail volume and retail sales of the integrated cooking center-stove/steaming and grilling online market will increase by 49.5% and 35.9% respectively year-on-year, while the offline market retail volume and retail sales will increase by 103.6% and 103.6% respectively year-on-year. 99.5%.

The popularity of integrated kitchen appliances also means that brands have more visions for the scenarios that kitchen appliances can carry:Taking the integrated design as the entrance, it integrates more functions and accommodates more possibilities.Against this background, consumers' demands for kitchen appliances are becoming more diversified and they emphasize a sense of integration. As a result, integrated design has become an important factor that cannot be ignored in the “next generation” of kitchen appliances.

Therefore, after entering 2023, the trend of kitchen appliances accelerating in the more design-oriented integrated cooking market will become clearer. The reason why the integrated cooking market can develop rapidly is that, in addition to being more in line with current user needs, a brand plays an indispensable role, and its name is FOTILE.

As a leader in the kitchen appliance industry, FOTILE proposed the concept of integration in 2005 and launched the country's first three-piece smoke stove and kitchen set. Subsequently, in 2009, the six-piece set of “Light and Shadow Six Series”, which was mainly built-in, was launched.

As FOTILE continues to explore in the field of integrated kitchen appliances, more and more similar products have appeared on the market, but they have not learned the essence of FOTILE – innovation. In 2019, FOTILE launched the disruptive FOTILE integrated cooking center, which adopts a new form of upper-row integration.

The so-called upper exhaust integration, compared with the traditional way of exhausting oil fume down, its core advantage is that it does not need to change the flue, allowing the exhaust smoke to flow upward, which can achieve better exhaust effects with less energy consumption, while maintaining the functional modules Under the premise of realizing co-construction and sharing, it is the basis of the semi-integrated solution of stove/steamer + ultra-thin range hood.

Fotile has also created a new model of high-end integrated kitchen appliances through its creative top-row model, promoting the industry's evolution from simple functional integration to a more scientific, beautiful and practical direction, thus breaking the long-term sluggish situation in the kitchen appliance market in one fell swoop.

According to public data, in 2021, FOTILE integrated cooking centers sold more than 100,000 units, setting an overall high customer sales of 2 billion. In 2022, the growth rate of its integrated cooking center products will still remain at around 7% to 8%.

After creating the mainstream of integrated kitchen appliances, FOTILE has chosen to continue to evolve. This year, FOTILE launched the new X20 series of integrated cooking centers. The product is based on the overall kitchen space and from the perspective of user needs, integrating professional cooking functions such as smoke, stove, steaming, and grilling, and has further improved its capabilities and aesthetics.

So far, FOTILE's integration concept has led the kitchen appliance industry towards the “next generation” of integration.

Use product power to leverage the existing market

For the home appliance industry, there is no doubt that it has entered the existing market. How can brands obtain incremental growth in the existing market? In fact, the answer is very simple, nothing more than two words: innovation.Only by breaking the inherent mindset can we leverage innovation, and behind “breaking” lies real investment in scientific research and continuous trial and error.

Focusing on products, Fotile’s innovation this time mainly focuses on several points:

　　First, super product strength.FOTILE's innovative top-row smoking method requires the product to have strong suction power to prevent smoke from escaping. On the latest X20 series of integrated cooking centers, thanks to FOTILE’s “Yunteng Intelligent Drive Engine”, it can achieve 1700Pa and a cruising air volume of 28m/min; on the stove, thanks to the dense cluster direct injection combustion system, It can achieve 5KW heat load and 70% thermal efficiency, and can easily handle fierce stir-frying; as for the steaming oven, it has a steam power volume ratio of 42.5w/L, making the steam concentration per unit volume higher and heating more uniform. In addition, the fourth generation etched heating plate also makes its heating efficiency higher.

　　The second is innovative design capabilities.Fotile integrated cooking center has always had a unique sense of design. In the latest X20 series, its overall design has gone a step further. The hood is designed to be very thin, which not only creates a light style, but also pays special attention to For the texture part, the frosted material that is not afraid of fingerprints is specially selected, and combined with the design of the ambient light, it enhances the overall texture. In addition, the embedded box can also be easily integrated into the home environment.

　　The third is mature intelligence.FOTILE Integrated Cooking Center x20 has excellent intelligent capabilities, such as the thoughtful smoke and cook linkage function. Users do not need to start the range hood when using the stove or steam oven. It will automatically turn on the range hood for smoking based on the current status of other equipment.

　　Such products that integrate the ultimate insight into consumers' usage scenarios and usage psychology help FOTILE leverage the existing market and promote the kitchen appliance industry into the next generation.

Fotile writes a new paradigm for the development of kitchen appliances

　　Now that the home appliance industry has entered the stock market, the past approach of relying on a single performance improvement as a selling point to cover all circles of users no longer works.As consumers' consumption concepts begin to change and they pay more attention to differentiation and personalization, products inevitably need to be segmented according to different needs to cover and meet consumers' needs.

　　Integrated products can well cover users' needs for kitchen appliances. In addition to integrating to meet more usage needs, FOTILE's other trump card is the “home scene”.

When product capabilities can cover more scenarios and meet the needs of most users,Fotile has successively given its products “gentle” emotionsimprove the overall value of the product in terms of color matching, materials, etc., so that the kitchen can be better integrated into the home, opening up the product categories of home appliances and home furnishings, and also creating a “home appliances and home integration” through the combination of products and scenes. A completely new form, where home appliance design and home design styles are unified and perfectly integrated.

This is exactly the new paradigm of future kitchen appliances that FOTILE wants to create:Let the kitchen not only be limited to food, but become a beautiful space for sharing happiness, enjoying warmth and enhancing aesthetic awareness in family life. Let the kitchen get maximum release with the support of FOTILE integrated cooking center.

From a more profound perspective, FOTILE has hit the market's pain points and needs, and with continuous innovative thinking, serves users through high-standard, high-tech, and high-quality kitchen appliances. At present, the new smart cooking solution explored by FOTILE has quickly gained recognition from users and the market. And this well-deserved leader in the kitchen appliance industry is further promoting the innovation of the smart kitchen appliance market with its technological strength.

Therefore, in this new era of kitchen appliance ecological transformation, as the absolute leading company in China's kitchen appliance industry, FOTILE will always be a leader and lead the industry forward.

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