Gearbest Tech
[Gearbest News]The PC market will remain sluggish in 2023. The results of the “Global Personal Computing Devices Quarterly Tracking” released by the international data company IDC show that global PC shipments in the first quarter of 2023 were 56.9 million units, a decrease of 29% compared with the same period last year, of which Apple shipments fell by even more than 40%. It is understood that extended replacement cycles, weak demand, and a high base last year caused Apple's most severe decline in the first quarter of this year. On May 4, it was reported that MacBook shipments may decline in 2023.
Sources say MacBook shipments may decline this year
According to industry sources, Apple's MacBook shipments may experience a single-digit decline in 2023 as the first half of this year falls short of expectations.
In February this year, Apple released its first fiscal quarter financial report for fiscal year 2023 as of December 31. Data show that Apple’s quarterly revenue reached US$117.154 billion, down 5.5% year-on-year. This was the first year-on-year decline in Apple’s quarterly revenue since 2019; net profit reached US$29.998 billion, down 13.4% year-on-year. Specifically, Apple’s revenue from iPhone in the first fiscal quarter was US$65.775 billion, down 8.2% year-on-year; revenue from Mac was US$7.735 billion, down 28.7% year-on-year.
It is reported that Apple will hold the WWDC23 conference in June this year. At this conference, Apple may bring a 15-inch MacBook Air. According to previous news, the 15-inch MacBook Air adopts a “bangs” design, is equipped with Apple's M2 chip, and is equipped with a large Force Touch trackpad, a keyboard with function keys, etc.
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