Apple and Huawei become “frequent guests” at press conferences. What gives Honor such confidence?

[Mobile China]December 2022 seems to be busier than in previous years. Mobile phone manufacturers are gathering together to release new products, which makes people overwhelmed at the moment!

On the evening of December 26, Honor held a full-scenario new product launch conference and released a series of new products. Among them, Honor 80 GT and Honor Tablet V8 Pro were naturally the protagonists of this conference. As Honor's last press conference in 2022, these two products represent not only the perfect ending of 2022, but also the smooth start of 2023. When the prices were announced, many netizens exclaimed, “It smells really good.” Indeed, these are two products with extremely high cost performance, and it's hard not to be excited.

In addition to price, many attentive netizens have also discovered that the Honor Tablet V8 Pro has been compared with Apple's iPad and Huawei MatePad Pro 11 at this conference. Even MagicOS 7 has pulled out HarmonyOS 3 from time to time for comparison. In previous conferences, it was difficult for us to see such a scene. Why did Honor do this this year? Where does the confidence behind the comparison come from?

After the press conference, Honor CEO Zhao Ming accepted an interview with Gearbestand answered some popular questions at the moment. Perhaps we can find the answers to these two questions.

Apple’s iPad is strong, but Honor also has its own uniqueness

When it comes to tablet computers in the past, many people may think that there are only iPads and others, but this situation is slowly being reversed. According to China’s tablet market data released by IDC in the third quarter of 2022, China’s top five tablet manufacturers are Apple, Huawei, Honor, Lenovo, and Xiaomi. Yes, Honor has quietly become the third largest tablet manufacturer, with a share of 9.3%. Although there is still a big gap compared to Apple's 37% share, it is the best gift for Honor, which has just turned two years old.

Up to now, Honor Tablet has launched a variety of X series, V series and digital series products, forming a relatively mature product matrix. Zhao Ming revealed that the Honor Tablet 8, which was launched in July, has been out of stock and currently has a very obvious advantage and dominance in the 1,000-2,000 yuan price range. This actually shows that Honor has caught the pulse of consumer preferences. In addition, Zhao Ming also said that the Honor V8 Pro aims to open up the 2,000-3,500 yuan market and compete with the iPad 2022. We can see this from the all-round comparison between Honor and iPad 2022 at the press conference.

So what’s the basis for comparing Honor with Apple? Zhao Ming actually gave the answer. Firstly, the Honor Tablet V8 Pro has excellent enough hardware configuration, 12.1-inch large screen, eye protection technology, etc.; secondly, in terms of China’s entire ecological environment and understanding of consumer services, Honor can do better than Apple. After all, Apple is prioritizing starting from the United States and other markets, and Honor’s first main market is China. Honor can better adapt to business people, scholars, students, light office workers, and meet the audio-visual entertainment needs of users.

Zhao Ming also said that Honor’s values ​​are consumer-centered, striver-oriented, open and innovative, simple and efficient, and the pursuit of excellence. Based on this, Honor has always regarded the two-wheel drive surrounding consumer needs as the two most critical wheels of Honor’s productism. Under this guidance and the hard work of the team, Honor’s foldable screens and Honor 80 series, including the Honor Tablet V8 Pro, can be compared with HarmonyOS 3 and iOS products in terms of smoothness.

MagicOS runs through it, Honor wants to create a one-stop comprehensive solution

For brand products like Apple and Huawei, iOS and HarmonyOS are important components of the product, and can even rise to the level of the soul of the product, and this has also been recognized by the market. Whether it is smartphones or tablet products, Apple and Huawei are building their own system moats, and Honor has also provided its own solution this year – MagicOS. Its purpose is to truly interconnect mobile phones, tablets, laptops, wearables, smart screens and other terminals to create a one-stop comprehensive solution. This is also the basis for Honor to compete with Apple and Huawei.

For example, MagicRing trust ring, in Honor's view, if you want to open up the barriers between devices, you must make the devices trust each other, so the MagicRing trust ring came into being. It solves the pain points of complex operations for users when using multiple devices and the disconnection of ecological services when multiple devices collaborate, and ultimately makes MagicOS as simple and convenient as running across devices under the same OS. Devices in the same trust ring can automatically connect when brought close to each other, and services such as calls, notifications, documents, and audio and video can be transferred between devices. Moreover, Zhao Ming said that when MagicOS is truly recognized by consumers in the field of trust ring, Honor will open it to more partners in due course to better compete with HarmonyOS and iOS.

Another example is Honor Super Notes, which enables global collection capabilities, which is very important for business people, scholars, and students. Moreover, it is not only a recording tool on a certain terminal, but also a bridge for the flow of terminal information. Zhao Ming said that based on the core capabilities of MagicOS, when users use tablets, mobile phones and laptops become support and auxiliary devices. In this case, Honor Notes must be circulated on multiple devices. Therefore, it will definitely evolve accordingly in the future on laptops, tablets and mobile phones at the same time.

In terms of the industrial chain, Xinhua News Agency also released a relevant video a few days ago. Honor, together with BOE, BYD, Guangming Optoelectronics and other companies, has been overcoming difficulties and finally created a product like Magic Vs that brings together cutting-edge technologies. From hardware to software to the entire industry chain, although Honor has just started its third year, it is already at the forefront of the industry in all aspects. At the same time, its globalization strategy is gradually being rolled out.

Zhao Ming said that 2022 is the first year of Honor’s global market. In this year, Honor’s channels, retail, etc. have formed a relatively stable and mature operating system. This year, countries in the Middle East, Africa, Europe, Latin America, Asia-Pacific and other countries are basically in full bloom. In 2023, Honor's overseas market will be a stage of rapid development and growth. Moreover, Zhao Ming predicts that Honor will be in a state of growth in the next few years, both in the Chinese market and overseas markets, and the overseas growth rate will be faster. Glory's goal is to achieve healthy and quality growth.

write at the end

Apple and Huawei have become “frequent guests” at press conferences. What gives Honor such confidence? I think everyone already has the answer in their mind. For Honor, behind the comparison is the day-and-night efforts of the Honor R&D team, which is the grinding of each product into a needle-like grind, so there is no need to be afraid of cleaning up the old mountains and rivers from scratch. After the release of MagicOS, it will also assume the role of running through different terminals, bringing a unique Internet experience through MagicRing trust ring, Honor Notes, etc. 2023 is a critical year for the Honor brand sprint. Faced with the “hunting” of Apple, Huawei, OPPO, vivo, Xiaomi and other brands, perhaps Honor has also found the answer to break the situation.

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