Smart projectors competed in the 618 shopping festival, Vidda three-color laser was popular

【Gearbest】According to the latest report released by Luotu Technology, the sales volume of China's smart projection market in the first quarter of 2024 was 1.443 million units, a year-on-year increase of 8.7%. The recovery of the market has accelerated the growth of the smart projection industry, which has already become a hot spot for business wars. Major brands have successively released new products of the year, reaching new heights in terms of technology and marketing.

As the e-commerce platform launched the first round of 618 promotions this year on May 20, the author noticed that consumers had a strong demand for projection products, and the brand performance was also slightly different from previous years.

The most obvious sign is that in this year's 618 Jingdong smart projector category competition list, as of 23:00 on May 21, the brand ranked first in the brand competition list was Vidda. According to its official data, in the 618 advance rush stage, Vidda won the double champion in 4K projector sales and sales, the champion in three-color laser projector sales, and the top 2 in projector category sales. Among them, Vidda's latest C2 Ultra, C2 Pro, and C2S won the double champion in sales and sales in the 10,000+, 8,000+, and 6,000+ price segments, respectively, and took the lead in the 618 advance rush stage.

The logic behind Vidda's sudden rise is not difficult to understand. The three-color laser is the key. Since 2023, laser projectors have become the key driving force for industry growth. According to data, the shipment volume of laser projectors in 2023 increased by 35.5% compared with 2022, and the compound growth rate from 2020 to 2023 was 37.7%. In terms of laser technology, three-color has surpassed monochrome, and online sales accounted for 63.3% in 2023, a huge increase of 50.7 percentage points from 2022.

At the same time, from the perspective of product performance, whether it is in office, gaming, movie viewing, fitness, camping and other scenarios, compared with LED, monochrome laser and other products, the three-color laser with wider color gamut and higher color accuracy is better. The terminal carrier will also bring about a significant improvement in “visual brightness and contrast”.

As the initiator of home three-color laser smart projectors, Vidda has determined a development path based on three-color laser technology since entering the smart projection industry in 2022. After years of dedicated operation, Vidda's investment in the smart projection market has finally transformed into a market position, and the actual sales data proves that end consumers are willing to vote for its innovation with real money.

The reason why Vidda can maintain its high-speed development in this year's 618 is that its products have disruptive significance for their breakthrough innovation in user experience. Take the recently released C2 Ultra as an example. It not only increases the brightness of the product to 3000 lumens, but also reaches a contrast ratio of 2000:1, setting a new benchmark of “real high brightness” for three-color laser projection. While continuously pushing up the brightness, it has also obtained three authoritative image quality certification standards: IMAX ENHANCED, HDR10+, and FilmMaker Mode, allowing users to truly experience the visual experience of cinema level at home.

In addition, in terms of eye protection, the newly released C2 series has obtained the world's first batch of “0% harmful blue light”, “wide color gamut coverage” and “extremely low color difference” smart projector certifications issued by the internationally authoritative organization German Rhine, truly achieving worry-free eye protection.

In addition, Vidda has added a universal gimbal and a super optical zoom lens to the C2 Ultra and C2 Pro, which allows it to project clear images at any angle and distance. It is worth mentioning that the existence of the optical zoom lens allows it to project a 100-inch image at a distance of only 2 meters, while other brands' products simply cannot achieve both a large screen and “space”.

In the past period of time, the strong growth of three-color laser products is not difficult to capture. Now, few companies can have the deep technical background and ability to continuously create hot products like Vidda. Today, the competition of 618 is still going on, and Vidda is obviously getting better.

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