Gearbest Tech
[ Gearbest Technology News]Samsung continued to maintain its position as the world’s second largest tablet brand in the second quarter (April to June). Compared with the same period last year, the company’s tablet shipments increased by 18.6%, but the market share fell slightly. Although Samsung did not launch any important new tablets during this period, its sales have increased.
According to an IDC report, Samsung shipped 6.9 million Galaxy tablets in the second quarter of this year, accounting for 20.1% of the global tablet market. Tablet shipments in the second quarter of 2024 increased by 18.6% compared to last year. The company’s sales have increased despite no new mainstream tablet models. Its growth comes primarily from commercial deployments, which typically use Galaxy XCover devices.
Apple has become the world’s largest tablet brand as always. In the quarter, the company shipped 12.3 million iPads, accounting for 35.8% of the market share. Despite shipments rising 18.2%, its market share fell from 37% in the second quarter of 2023 to 35.8% in the second quarter of 2024. The company has launched a new iPad Pro series with LG and Samsung tandem OLED panels, but their sales have not changed as much as one would expect.
In the second quarter of 2024, Lenovo’s tablet shipments reached 2.5 million units, an increase of 16.7% over last year. Huawei has strong growth momentum due to its local market, accounting for 6.8% of the market share. Its tablet shipments reached 2.3 million units, an increase of 40.3% over last year.
Xiaomi’s shipments have almost doubled to 2 million units, accounting for 5.8% of the market share. Its shipments increased by 94.7% year-on-year. Much of its growth comes from Russia and European countries, including France, Germany, Italy and Spain.
Samsung is expected to launch the Galaxy Tab S10 series later this year. The series is expected to include the Galaxy Tab S10, Galaxy Tab S10+ and Galaxy Tab S10 Ultra. These tablets may use MediaTek Dimensity 9300+ processor, the first time Samsung’s high-end tablet series has adopted the processor. As a result, the company’s sales in the last quarter of the year are likely to improve.
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