Sales of online learning tablets surged 45.5% in the first half of 2024, with Xiaodu ranking fourth

[ Gearbest Technology News]According to Gearbest, AVC Revo's “Monthly Online Retail Sales of Learning Tablets in China” shows that sales of learning tablets including JD.com, Tmall, Douyin, etc. in the first half of the year reached 1.344 million units, a year-on-year increase of 45.5%, and sales were 4.81 billion yuan, a year-on-year increase of 84.1%. It is reported that the total sales volume of all channels in the first half of the year is estimated to be 2.62 million units, maintaining an upward trend year-on-year.

learning tablet

In terms of brand sales share, the top three brands in the learning tablet online market are Xiaoyuan, Xueersi and iFlytek, with Xiaodu ranking fourth. Among them, Xiaoyuan ranks first with a market share of 20.1%. Compared with 2023, its market share has increased by 14 percentage points. The market shares of Xueersi and iFlytek also increased, by 2 percentage points and 3.9 percentage points respectively.

From the perspective of brand sales share, Xueersi ranks first, with its market share increasing by 6 percentage points year-on-year. The market shares of Xiaoyuan and iFlytek increased to 22.4% and 18.9% respectively.

Judging from the overall price range trend, the market distribution below 5,000 yuan is relatively balanced. AVC Revo said that in the fourth quarter of 2023 and the second quarter of 2024, the market structure has experienced significant changes. The original mainstream price range of 1,000-2,000 yuan was gradually replaced, and the price range of 3,001-4,000 yuan became the main force in the market. In addition, as AI technology and large models continue to penetrate into the education field, consumers’ acceptance price of learning tablets is also gradually increasing. Among them, the sales share of the price range above 6,000 yuan has been particularly obvious, reaching 15.6% by the second quarter of 2024, which shows that demand in the high-end market is rising steadily.

AVC Revo predicts that sales of learning tablets will reach 5.42 million units in 2024, maintaining year-on-year growth.