Q2 global tablet shipments plummeted by 30%, and Xiaomi was the only bright spot among the top five

[Gearbest News]Since the epidemic, the global digital consumer market seems to have fallen into decline. Whether it is smartphones, laptops or tablets, their sales performance has declined compared to before.

Xiaomi tablet 6 series

Recently, International Data Corporation (IDC) released the latest market survey data. Global tablet shipments fell sharply in the second quarter of 2023, with total shipments falling by 29.9% to 28.3 million units. The nearly 30% decline has also made most tablet manufacturers around the world miserable. Even brands like Apple, which have always been stable, have experienced sales declines.

According to the manufacturer rankings released by IDC, the number one ranking is still Apple. It sold a total of 10.5 million tablets in Q2 this year. Although sales dropped by about 2.1 million units compared with last year, its market share reached 37%. This is an increase of 5.8 percentage points compared to last year. Ranked second is Samsung, which sold 5.8 million units in the second quarter. However, with the release of its latest flagship tablet Tab S9 series, it may be able to stimulate Samsung's sales in Q3. Lenovo and Huawei ranked third and fourth, with 2.1 million units and 1.7 million units sold respectively.

IDC data

But there is one exception among the top five manufacturers, and it is Xiaomi. While total shipments and tablet shipments from the top four manufacturers both declined, Xiaomi's tablet shipments bucked the trend and rose in the second quarter, with a year-on-year increase of 41.6%. This also puts it in fifth place on the list with shipments of 1 million units. This achievement is partly due to the fact that the Xiaomi Mi Pad 6 series launched by it has a very good price/performance ratio, which has attracted many consumers to buy it. At the same time, because the Xiaomi Mi Pad 5 series products sold in the same period last year were no longer able to meet consumer demand at that time, this also led to the unsatisfactory sales performance of Xiaomi Tablet in the second quarter of last year, which also provided great progress for this year's progress. space.

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