Projector sales growth reached 266%, Vidda will make another big move in May

[Secret of the House]In the past 2023, the smart projection market has ushered in some changes: On the one hand, the market has shown a transition trend from an all-out explosion to structural development, that is, the overall market has declined. According to IDC data, in 2023 China The total shipment volume of the projector market is 4.736 million units, a year-on-year decrease of 6.2%; on the other hand, the laser light source product market continues to expand, and China's household laser projection shipments will surge by 35.5% in 2023; among them, three-color lasers will surpass single-color lasers. The penetration rate is nearly 60%.

In fact, the rapid expansion of three-color laser products is traceable. It has the characteristics of narrow spectrum width, high brightness, and good directionality. It is very suitable for large-screen displays for projection, and has high resolution, wide color gamut, and It also has unique advantages in terms of ultra-high color number, viewing comfort, and cost-effectiveness. With these advantages, it can surpass traditional projection equipment such as light bulbs and LEDs in terms of image quality and user experience.

Therefore, at present, three-color laser technology will become one of the keys to competition among brands. In this regard, Vidda is clearly the one with the most potential. As a young brand under the global laser display leader Hisense, Vidda has used three-color laser technology as its entry point since entering the projection industry. In May 2022, it released the world's first 4K three-color laser home smart projector C1, which has gradually Three-color laser projection products have become the first choice for more users.

Then in May 2023, Vidda expanded its product line and launched three new three-color laser projection products with different positioning. In one fell swoop, it built the most complete three-color laser projection matrix in the industry at that time. It not only greatly expanded the product line to meet the different choices of different consumer groups, but also It is to achieve “qualitative improvement” on the technical side of the product.

It is also Vidda's continuous promotion of the popularization of three-color laser projection products that has ushered in a new “laser” revolution in the projector industry. In this revolution, Vidda has successfully achieved market share by virtue of its technical advantages and comprehensive product layout. growth of. According to verification from Vidda insiders, in the past 2023, Vidda’s projection sales increased by 266.84% compared to 2022, significantly outperforming the industry.

Recently, I discovered from the Vidda official account that a super new three-color laser projection product will be released in May. What are the highlights of Vidda’s new product this time? The house secret made some guesses:

First, the “ceiling” of three-color laser technology may be broken. High brightness and high image quality have always been the advantages of three-color laser projection products, and this time Vidda releases a new product, which is likely to make breakthroughs in these two core parameters and once again raise the ceiling of the industry.

At the same time, considering that Hisense has the world's largest number of 102 patents in three-color laser display speckle technology. With the support of Hisense's strong R&D capabilities, Vidda's new product is likely to further optimize or even overcome the speckle problem existing in three-color laser products, further improving the product's image quality performance and user experience.

Second, it may be supported by more powerful AI capabilities. Currently, in terms of AI capabilities, Vidda projection has VIAI automatic correction function, which can realize AI automatic keystone correction, automatic screen entry, automatic obstacle avoidance, automatic eye protection and other functions. Recently, the “variable color palette” function has been launched, which can automatically generate image color modes according to the user's preferences.

During this year's AWE, Hisense announced its self-developed Xinghai large model and released its first AI TV, demonstrating its in-depth layout of cutting-edge technology. Therefore, Vidda, as a young brand under Hisense, is likely to use its AI TV capabilities, showing more powerful AI capabilities in projection products.

Third, the selling price may be surprising. Most of the three-color laser products have always been regarded as flagship models, so the price is higher than most products on the market. Judging from the launch of three products by Vidda last year, it also hopes to meet the purchasing needs of more users. Therefore, with the support of Hisense's technology research and development capabilities and supply chain control, Vidda is likely to bring a product with a more affordable price, thereby accelerating the penetration of three-color laser products in the smart projection industry, and thus accelerating the penetration of such products. the speed of popularization.

From the perspective of the display industry, Hisense is the well-deserved leader in the domestic camp. Vidda relies on Hisense's strong accumulation in the laser display industry, especially its leading layout in the three-color laser field, which has guided the development of the projection industry. It is believed that driven by major companies represented by Vidda, the next smart projection equipment based on three-color lasers will release more powerful market energy.

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