Projection is caught in a battle over inventory. Let’s see how Dangbei reignites the industry’s popularity.

[House Secret]In recent years, smart projection has successfully attracted the attention of young consumer groups with its immersive large-screen experience, and has quickly become a popular emerging home appliance product. At the same time, due to its portable nature, it can be used for gaming experience in leisure and entertainment, family viewing, or video sharing during outdoor camping. It also relies on such all-round attributes to show strong market potential and development trends.

However, the development speed of the smart projection industry will gradually slow down in 2023. According to the latest report from Luotu Technology, in 2023, China's smart projector market sales will be 5.864 million units, a year-on-year decrease of 5.1%; sales will be 10.37 billion yuan, a year-on-year decrease of 17.3%; the sales decline will be significantly higher than the sales decline.

At the same time, we can also clearly see from this set of data that the smart projection market, which has seen an increase of nearly one million units for four consecutive years, has stepped on the “brake” in 2023. Behind the decline in market size, it also indicates that, Smart projection will enter the “stock” era from 2023!

The projector market cools down, and the battle for technology escalates

In the context of the gradual cooling of the market, Zhai Mi noticed that major brands are paying more attention to polishing technology, and some brands even initiated disputes over the technical route of light sources, which attracted a lot of public attention. In fact, such a debate is not difficult to understand, mainly for two reasons:

First, laser technology is a major development trend in the intelligent projection industry. According to data from Aowei Cloud Network, the total domestic smart projector sales in the first half of 2023 were 3.238 million units, a year-on-year decrease of 2.6%. However, in the laser projection market, the overall sales totaled 206,000 units, a year-on-year increase of 29.7%. It is not difficult to see from this data that laser projection products are becoming popular at a high speed.

Second, light source technology is a key technology related to the image quality and comfort of projectors. In an environment where the popularity of the industry has declined, by emphasizing different technical paths, it can not only highlight its own technological advantages in an environment of complex industrial competition. Differentiated innovation on the Internet can also better help itself build a high-end brand image.

Nowadays, in the smart projection market, the main light source routes on the market are LED, laser and hybrid light sources. However, with the continuous development of the industry, laser has gradually become a common direction. In 2023, almost all major manufacturers will release Products that use laser as light source, but this does not mean that laser as light source is a flawless choice.

Because although they are both laser light sources, there are some branches among lasers, such as monochromatic laser, three-color laser and laser mixed light source. Why do these branches appear? Because based on the light source technology itself, images projected by ordinary lasers will have speckle and color edge ghosting problems. These problems will affect the viewing experience. Therefore, some brands have used technical means to reduce the number of lasers or mixed light sources to appropriately slow down the occurrence of these problems and make them as invisible to the naked eye as possible.

Therefore, Zhai Mi believes that no matter whether it is a three-color light source, a mixed laser, or a monochromatic laser, who can finally improve the shortcomings of the laser light source through technological improvements, can truly promote the industry forward, and then change the continuous cooling of the smart projection industry. current situation.

Dangbei gives “solution” to the dispute over laser light sources

At present, both three-color laser and mixed light solutions have their own characteristics and advantages, but there are also some obvious flaws and shortcomings. For consumers, they need to choose different technologies according to their own needs when purchasing. Solution products, which to a certain extent increase the cost of user purchase.

Faced with such a market situation, as the leading brand in the domestic projector market, Dangbei Projection has made in-depth innovations at the product technology level with its keen market insight and continuous technological innovation, and released ALPD5.0 in 2023. Super full-color laser product, this technology integrates 6 light sources. Not only can you use a mixed light source composed of three-color laser + three-color LED, you can also choose a pure three-color laser light source or a pure three-color LED light source. mode, allowing users to freely choose.

Under this light source, the picture will be brighter and purer, which effectively overcomes the speckle and dispersion color fringing problems caused by pure three-color laser display, and can display more realistic picture colors, allowing Consumers are more comfortable during use.

Therefore, the emergence of ALPD5.0 super full-color laser is an important technical position for Dangbei in the smart projection market.

Starting from the light source technology itself, Dangbei uses full-color laser technology to solve the problems of speckle and color edge ghosting that cannot be cured by current traditional laser light sources, so that consumers no longer have to worry about different light source technologies when purchasing products. Issues affecting user experience.

However, Dangbei not only wants to solve the current problems of laser light sources, but also wants better sales and a broader market. Therefore, after the release of X5 Ultra 4K, the flagship product of ALPD5.0 super full-color laser, Dangbei X5 Pro was subsequently released, combined with the previously released Dangbei X5. This allows it to cover the three pricing segments of 5000, 7000 and 9000+, allowing consumers to have richer choices in high-end laser projection.

Nowadays, Dangbei has built three high-brightness laser intelligent projection matrices in one fell swoop. This not only strengthens Dangbei's thickness in the laser intelligent projection product lineup, but also allows it to form differentiated competition due to different technical paths.

Write at the end:“Life is like a snowball. The important thing is to find wet snow and long slopes.” This is the theory of “long slopes with thick snow” proposed by Buffett. In business operations, “long slope” refers to the location of the company. The field has development potential, and “thick snow” means that the company has long-term competitiveness.

Nowadays, in the face of new consumer trends, smart projection will surely become a must-have in consumers' new lifestyles. On Changpo, only brands like Dangbei with keen market insights and continuous technological innovation can Only then can we have sustainable competitiveness and let the snowball get bigger and bigger.

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