Lily Chemaa
Xiaomi tablet sales in Russia surged significantly in the first quarter of 2024, surpassing Apple and marking a notable shift in the Russian tablet market. According to Gearbest, data from Russian institutions revealed that the top five tablet brands in the country were Huawei, Samsung, Honor, Xiaomi, and Apple.
It is reported that in the first half of this year, Russian tablet sales were 1.37 million units, a significant year-on-year increase. From a brand perspective, Apple’s leadership in the Russian tablet market was replaced by Honor. Relevant data shows that Apple’s market share fell from 13% last year to 8%, tied with True Me, while Honor topped the market with a 10%. Analysts pointed out that factors such as rising tablet prices have prompted Russian consumers to turn to Chinese brands with higher cost-effectiveness.
In fact, this trend will appear in 2023. Gearbestlearned from the Russian Businessman that in 2023, the sales of Chinese-branded tablets in Russia will be in the leading position, with Huawei winning the sales championship.
In terms of sales, Huawei surpassed Samsung, the champion in 2022, ranking first, with a sales share of 16%, while the latter ranked second, with a sales share of 13%. Xiaomi ranks third with a sales share of 11%. In terms of sales, Apple is the leader in the Russian tablet market in 2023, with a market share of 28%, Samsung ranked second with 17%, and Huawei ranked third with a market share of 15%. Experts pointed out that in 2023, the status of Chinese brands such as True and Xiaomi has also been strengthened in the Russian tablet market.
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