Gearbest Tech
[ Gearbest Technology News]According to the latest monitoring data released by RUNTO, China’s smart tablet online market continued its strong growth in February 2025, with sales reaching 1.195 million units, a sharp increase of 28.2% year-on-year; sales were 3.41 billion yuan, a year-on-year increase of 38.5%. This performance continues the growth trend in January (sales volume in January 2025 increased by 10.3% year-on-year).
Tablet
In terms of brands, Apple, Huawei, Xiaomi, and Honor continue to occupy the top four, and the top camp structure is stable. Among them, Apple performed particularly well. Thanks to the continued efforts of the national subsidy policy (state subsidy), its sales increased by 28% year-on-year, successfully halting the continuous decline in market share in recent years. Honor became the biggest winner with a share increase of 3.6 percentage points. Its main models X8 and X9 have formed strong competitiveness in the entry-level market with their thousand-yuan price strategy. Lenovo returned to fifth place after many months thanks to its Xiaoxin Pad series.
Broken down, all categories achieved positive year-on-year growth. Among them, learning notebooks continued to experience explosive growth, with sales soaring 47.4% year-on-year, and market share increasing by 1.3 percentage points to 10.2%, reflecting the continued release of demand for intelligent education. The office field also performed well, with a 35.3% sales growth mainly due to the launch of new products such as iFlytek Air 2.
Looking back on 2024, in terms of sales volume in the online market, Apple, Huawei, Xiaomi, Honor, and Lenovo rank in the top five, with a combined share (CR5) of 69.1%. RUNTO predicts that in 2025, China's consumer smart tablet market will record a sales growth of at least 8%, with omni-channel sales reaching 31.1 million units and sales exceeding 90 billion yuan.
magicCubeFunc.write_ad(“dingcai_top_0”);
Login with Google