Smart Door Lock Market Sees 21.7% Drop in November, Xiaomi Ranks First

Recently, RUNTO released the “Monthly Tracking of China’s Smart Door Lock Online Retail Market” report, revealing the sales situation of China’s smart door lock online market in November 2024. Data show that in November, sales in China’s smart door lock online market (excluding emerging e-commerce platforms such as Pinduoduo, Douyin, and Kuaishou) reached 784,000 units, a year-on-year increase of 70.8%, but a month-on-month decrease of 21.7%. At the same time, sales were 850 million yuan, a year-on-year increase of 55.9% and a month-on-month decrease of 31.3%.

 

Smart door lock
Smart door lock

Gearbest learned that in terms of price, the growth of smart door locks in the price range of 0-499 yuan is particularly significant, with sales increasing by more than 100% year-on-year and market share reaching 24.2%. This data shows that consumers have high demand for cost-effective smart door lock products.

In terms of brand structure, Luotu Technology’s online monitoring data shows that the four major brands of Xiaomi, Deschmann, Cadiz, and Haier are firmly among the top four in the market, with their combined sales share (CR4) reaching 51.0%, a year-on-year increase of 6.7 percentage points. The dominant position of leading brands in the market has been consolidated.

Among the brands ranked fifth to tenth, Bock, Huawei, Juexiang and Yingdian increased their promotional efforts in November and successfully increased their sales share. In contrast, the sales share of Luke and EZVIZ fell back in November, but their sales results in October were still outstanding.

Online sales of smart door locks fell 20% month-on-month in November! Xiaomi ranks first

In addition, innovation in unlocking methods is also a highlight of the smart door lock market. Monitoring data from Luotu Technology shows that in November 2024, the sales of smart door lock products with biometric unlocking methods such as facial recognition and vein recognition increased by more than 180% year-on-year.

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