OLED TV shipments may reach 8.11 million units in 2024, but it is not as optimistic as expected

[Secret News]Just like the electrification of the automobile industry, the global TV industry is also moving in the general direction of OLED. In terms of normal trends, the market size of OLED TVs will become larger and larger, which is a huge opportunity for TV manufacturers. According to our understanding, some organizations have recently made predictions about the global OLED TV market. The shipment volume of this type of TV is expected to increase year by year, and is expected to reach 8.11 million units next year!

OLED TV

The authoritative organization Omdia recently gave its latest forecast. Global OLED TV shipments are expected to increase from 7.41 million units in 2023 to 8.11 million units in 2024, to 9 million units in 2025, and are expected to reach tens of millions in 2026. Specifically to 10.54 million units. The agency also forecasted the mini LED TV market, predicting that mini LED TV shipments will reach 5.7 million units in 2023, 10.2 million units in 2024, 14.8 million units in 2025, and 20.1 million units in 2026.

In comparison, mini LED has greater market potential in recent years, and the market size will expand over time. Generally speaking, high-end TVs such as OLED TVs and mini LED TVs will be a common development trend. The total shipment forecast of the two is: 13.11 million units in 2023, 18.31 million units in 2024, 23.8 million units in 2025, and 23.8 million units in 2026. 30.64 million units.

OLED TV

Friends who follow the TV industry know that in the past two years, the overall performance of the TV industry has not been outstanding, and it can even be said to be in a sluggish state. Previously, TrendForce Consulting statistics showed that the overall global TV shipments in 2022 were only 202 million units, a year-on-year decrease of 3.9%, setting a new low in shipments in the past decade. Among them, OLED TVs, which have high hopes, also performed poorly. Taking the Chinese market as an example, Overview data shows that in the first nine months of last year, retail shipments of OLED TVs were only 152,000 units, accounting for only 0.6% of the market, a sharp decline year-on-year.

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