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[Zhaimi News]On October 14, local time, streaming giant Netflix released an announcement on its official website about the low-priced package that will be officially launched in November, priced at $6.99 per month. The service is an advertising package, and there will be 4 to 5 minutes of ads every hour of video playback, and each ad will last 15 seconds or 30 seconds. The service will be launched in 12 countries including the United States, the United Kingdom, Canada, Germany, and Japan in phases from November 1 to 10.
Netflix will launch a low-priced advertising package in November (Photo source: Internet)
Users of the ad-based package can enjoy 720p HD picture quality and can also use it on TV and mobile devices. The difference from other packages is that when users of the ad package watch videos, there will be an average of 4 to 5 minutes of ads per hour, each 15 to 30 seconds, and these ads will be played in the opening and video. In addition, due to license restrictions, about 5% to 10% of programs will not be able to be played in the ad package, and users cannot download movies and TV series. Netflix Chief Operating Officer Greg Peters said that users who have subscribed to other packages can continue with the original package. If users want to switch to an ad package, they can change it in the account settings.
In this regard, some foreign media stated that there are certain risks in Netflix's entry into the advertising business, because a large part of users may choose advertising packages for low prices, which will affect the current user base. But Netflix expects that the package will also attract more new users. Peters said that the increase in users will help increase Netflix's attractiveness to advertisers because it will increase advertising exposure. Netflix has high-quality content, and advertising marketers are willing to align with high-quality content. “Netflix has a high probability of gaining new users and earning revenue. Its goal is to achieve 13.3 million advertising package users in the United States in the third quarter of 2023.
Netflix will launch a low-priced advertising package in November (Photo source: Internet)
Netflix has also introduced a third-party agency to conduct advertising monitoring, and has established cooperation with digital media analysis platform DoubleVerify Holdings and digital advertising verification company Integral Ad Science Holding to detect advertising visibility and traffic data starting in the first quarter of 2023.
In addition to Netflix, The Walt Disney Company is also planning a low-priced ad-supported package. The company is expected to launch an ad-supported version of Disney+ in December for $7.99 per month, while the ad-free basic package will increase from $7.99/month to $10.99/month.
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