Let’s explore the 8K future together!Hisense Video actively promotes the development and popularization of 8K technology

[Secret News]On August 10, the 24th Shanghai International Photographic Equipment and Digital Imaging Exhibition (P&I 2023) opened at the Shanghai New International Expo Center, with the theme of “Ultra-clear and unbounded·Explore the 8K future with creators” The Canon 8K Technology Ecological Forum was held at the same time. Wang Yedong, the head of Hisense's video display technology, was invited to participate in the forum to exchange ideas with Canon, Lenovo, Synology and other brands and technical experts at the forefront of 8K on the shooting and storage of 8K videos. , editing, display and other key nodes, discuss the future development direction of the 8K industry, jointly promote the development and popularization of 8K technology, and contribute to further creating a “closed-loop” ecosystem for the entire 8K industry chain.

Let’s explore the 8K future together!Hisense Video actively promotes the development and popularization of 8K technology

According to our understanding, high-definition 8K technology is quietly changing consumers’ audio-visual experience. As one of the most important commercial applications of 5G networks, it has become the focus of a new round of technology boom. 8K ultra-high-definition video not only requires more effort in shooting and production, but also ultimately needs to be played on an ultra-high-resolution display device to get a complete 8K shocking experience. The popularity of 8K display equipment will further promote the development of the 8K imaging industry. Wang Yedong, head of Hisense's video display technology, said at the forum that the 8K industry has huge market potential. As a leading brand of 8K display equipment, Hisense continues to upgrade display technology based on user needs to provide clearer visual enjoyment for 8K content presentation. At the same time, It is also promoting the price of 8K TV to be more affordable and bringing 8K TV to the masses.

In recent years, Hisense Video has leveraged its independent research and development advantages in 8K transmission, decoding, display, etc., continues to create 8K professional image display solutions, and has the capability to provide 8K full-link solutions. In terms of underlying technical support, Hisense Video launched China's first fully self-developed 8K AI image quality chip, which effectively promoted the leapfrog development of the ultra-high-definition video industry towards 8K resolution. On the content production side, Hisense Video launched an ultra-high-definition benchmark monitor with independent intellectual property rights, becoming the first domestic display company to master the core technology of benchmark-level monitors. In terms of terminal display, Hisense Vision has launched a variety of ULED 8K TVs such as UX, U79H-MAX, and U7G-MAX, as well as the world's first 8K laser TV LX, covering 65, 75, 85, 100, 110, 120 inches, etc. The large-screen segment brings consumers finer picture quality and a more realistic sense of presence.

Let’s explore the 8K future together!Hisense Video actively promotes the development and popularization of 8K technology

In the ecological exchange area at the forum, Hisense TV UX provided professional display support for 8K ultra-high-definition video, using the ULED As a super flagship product in the 8K MiniLED TV industry, Hisense TV UX has 8K ultra-high-definition resolution, 5000+ backlight partitions, and 2500nits stable peak brightness. With ULED The brightness, contrast and layering are improved to the extreme, redefining the picture quality standards of high-end LCD TVs. No matter how the viewing environment, content or scene changes, viewers can get more delicate light and shadow control and the best visual experience through the industry's first 16-bit light control algorithm and Hisense's self-developed 8K AI image quality chip. UX also brings theater-level sound experience through dual-theater audio design and 3.1.2-channel immersive surround sound, and its slim body perfectly blends into the home environment. The strong product strength of Hisense TV UX has been recognized by many authoritative organizations at home and abroad. It has successively won the CES 2023 Innovation Award and the 2023 German iF Design Award, and was rated as the “phenomenal product in the color TV category from 2022 to 2023” by GfK.

Facing the arrival of the 8k ultra-high-definition era, Hisense Video relies on industry-leading 8K display technology and rich ultra-high-definition display product layout, and is ready to compete in the entire industry chain. Through technological breakthroughs, innovation and differentiated competition strategies, Contribute to the healthy development of China's color TV industry and display industry.

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