Gearbest Tech
[Gearbest News]On August 7, Gearbest noticed that relevant research institutions released the latest global tablet market data for the second quarter of 2023. According to statistics, in the second quarter of 2023, global tablet shipments continued the decline of the previous quarter, falling 11% year-on-year to 31 million units, which was the lowest shipment volume since the first quarter of 2020. However, compared with the 13% year-on-year decline in the first quarter of 2023, the decline in the second quarter has actually narrowed.
In terms of manufacturers, Apple has further consolidated its market position. Its single-quarter shipments were 12.35 million units, occupying 39.8% of the global market share, with an annual growth rate of 2%. Samsung shipped more than 6 million tablets in the second quarter of 2023, occupying approximately 18.8% of the global market share, with an annual growth rate of -13.6%. Amazon shipped about 2.2 million tablets in a single quarter, with a market share of 6.9% and an annual growth rate of -33.4%. At the same time, two domestic manufacturers, Lenovo and Huawei, entered the top five. Their single-quarter tablet shipments were 2.13 million units and 1.65 million units respectively, with market shares of 6.7% and 5.2% respectively, and annual growth rates of – 39.1% and -2.8%. In addition, the total shipment volume of all other tablet manufacturers was 6.65 million units, with a market share of 20.8% and an annual growth rate of -6.6%.
Research manager Himani Mukka said, “Although demand for tablets has declined from the peak of the epidemic, it is still relatively stable. Since the personal computer and smartphone markets are also facing threats, tablet manufacturers can target business opportunities in the consumer, business and education sectors. Stronger seasonal demand in the second half of the year will boost the market as manufacturers continue to launch new products and adopt aggressive marketing strategies to drive promotions. However, in the commercial market, there seems to be a productivity gap between tablets and PCs. It will gradually expand. Both Intel and AMD plan to develop “AI PCs” (artificial intelligence computers). As artificial intelligence becomes more and more important to work efficiency, the ability of tablets to replace laptops may be weakened in the future. “
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