Laptops “recovered” in the second quarter, and AI may become the main driving force for the industry to move forward

[Gearbest News]The notebook computer market seems to be showing signs of recovery. According to the latest report released by market research firm TrendForce, global notebook computer shipments reached 40.45 million units in the second quarter of this year. Although it is still down 11.6% compared with the same period last year, it has increased by 15.7% month-on-month, ending the six consecutive quarters of month-on-month decline. Despite this, it cannot be said that the notebook computer market has emerged from the “gloom”.

For notebook computer manufacturers, whose future is still full of uncertainties, only by finding new growth points that can stimulate users to replace their old ones can they completely get rid of the decline. At present, AI has become a new choice for many manufacturers. The combination of AI and notebooks does have a certain imagination space. The application of AI in notebooks requires more powerful processing, memory and larger storage devices to meet AI's needs in computing power and algorithms.

AI capabilities can enable notebooks to have higher and faster processing speeds in data processing and information analysis, and based on large model training, it may also make them more intelligent, able to analyze user preferences for some smart push notifications, and even give constructive suggestions for some issues to improve user production efficiency, and may even change the way users interact with notebooks.

From this perspective, AI can not only stimulate users to pursue higher-performance hardware, but also provide users with a brand new user experience, which does have the potential to stimulate users to upgrade.

Nowadays, many brands have taken the lead. For example, Acer has already started cooperation with CPU manufacturers and is expected to introduce AIGC or other AI applications to terminal devices; HP Computer CEO also said that it is currently developing PCs that support AI capabilities, and said that it is currently working with all key software service providers and chip suppliers to redesign the PC architecture. In addition, the chairman of ASUS also recognized the application of AI in notebooks, saying: “AI is a “breakthrough” in the foundation of computers and a core technology.”

It's not just terminal brands that are eyeing the potential of AI on PCs. In June of this year, Microsoft conducted a public test of the AI ​​assistant Windows Copilot. During the test, it was able to help users with various basic operations and tasks, including answering questions, summarizing information, editing documents, adjusting computer settings, etc.

It seems that the competition for AI in the notebook computer industry has already begun. For users, future products may have a completely new look in hardware combination and product form, and there may also be a disruptive change in user interaction and usage scenarios. Perhaps the concept of “AI notebook computer” will become the main driving force for the industry to move forward.

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