Keep releases new fitness species “KS”, leading the new trend of smart fitness

[Secret News]On March 27, the sports technology platform Keep held the 2023 Spring “Endless Wisdom·Equip Your Home Stage III” new product launch conference. At this conference, Keep launched a new intelligent hardware somatosensory exercise host Keep Station and rowing machine “A1”.

It is reported that Keep Station (hereinafter referred to as “KS”) is an intelligent interactive device in home sports scenarios. It accurately identifies and provides real-time guidance to users' movements during exercise. Through professional guidance and fun incentives, it lowers the threshold for exercise and improves exercise. experience to help users create a smart home sports life.

“Keep Station” leads the trend of smart fitness

Liu Dong, Partner and Vice President of Keep, said at the press conference that in the past few years, Keep has been continuously exploring intelligent products to provide users with one-stop sports solutions. Based on user needs, Keep has successively launched treadmills, elliptical machines, smart bicycles and other sports equipment, and has made intelligent upgrades to these equipment.

The Keep Station released this time is a new generation, more technological product, targeting the majority of freehand training users. It helps users combat boredom during exercise through professional and interesting content, making it easier for users to persist in exercise.

Liu Dong believes that smart bicycles have found the key to “real-time feedback” for Keep to improve exercise efficiency, and the new equipment “KS” can help users open the door to new experiences.

According to the secret of the house, the algorithm “Keep Motion Tech” that supports “KS” to achieve accurate recognition integrates camera and sensor recognition technology, and achieves accurate recognition and guidance from posture to part movements through tens of thousands of real motion data learning. Take the boxing class as an example. Each of the two K-Beans has a high-precision six-axis sensor that can record the direction and acceleration of the user's movement. At the same time, the K-Bean can accurately identify the user's direct movement through a large amount of boxing data analysis and machine learning. , hook, swing and other combined boxing movements.

It is worth noting that in order to ensure the security of user data, all calculations of “KS” are completed locally and there is no server upload. In order to meet this demand, “KS” is equipped with a flagship chip with 5T local computing power, which is much higher than the industry average of 2T.

Looking back at the development history of Keep's layout of smart hardware, Liu Dong mentioned that courses are the primary decision-making factor for users to purchase hardware, and content and services are the key to smart hardware. This concept is also fully reflected in “KS” – in addition to the hard-core technology content In addition, “KS” also has a variety of interesting fitness courses.

Based on user needs and sports habits, “KS” provides four major content products, namely: AI guidance classes focusing on hard-core and serious sports; AI scoring classes for happy practice; rhythm boxing classes where music and fighting collide; equipped with dance mats for use dance classes.

The AI ​​guidance class plays a guiding role by tracking 23 key skeletal points of the human body to identify whether the movements are correct; the AI ​​scoring class covers popular course categories such as dance and exercise classes, including the “Pamela” series of courses; Rhythm boxing and dance mat content “gamify” sports, allowing users to burn calories while boxing and dancing and gain the joy of exercise.

Keep continues to improve the AIoT territory

When Keep was first launched, it was positioned as a tool to help people exercise scientifically anytime and anywhere. High-quality and practical content made Keep stand out. And the phrase “Self-discipline gives me freedom” made Keep quickly get out of the circle. In 2018, the number of registered users on the Keep site exceeded 100 million.

Since then, Keep has begun to explore consumer products related to sports and fitness, opening up the “eating, wearing, using, and practicing” scenarios, developing and launching a variety of high-quality smart hardware. Since then, Keep's one-stop service in the field of sports and fitness has taken shape. The services it provides users are no longer limited to content, but can meet the needs of users throughout the entire exercise cycle.

From the launch of the first smart treadmill, to the release of the first generation bracelet, to the launch of smart bicycles, Keep's AIoT layout has gradually taken shape. The new rowing machine “A1”, as Keep's first professional version of the rowing machine, uses a resistance motor system to realize real-time adjustment of the rowing machine resistance and accurate statistics of exercise data, bringing the rowing machine into the digital era.

Whether it is a single product or a full ecological layout, Keep is always committed to providing high-quality sports experience for mass users. Taking advantage of its own content and data advantages, Keep comprehensively connects scenarios, products and user needs, and builds a closed loop of sports services with content as the core and technology interconnection as the carrier, helping users from the initial “want to move” to “get moving” , and then to “harvest results”, providing users with a convenient one-stop sports solution.