It is said that MediaTek and Nvidia cooperate to create laptop chips, but manufacturers love Qualcomm more?

[ Gearbest Technology News]During the 2025 Taipei International Computer Exhibition, the outside world was originally looking forward to the AI ​​smartphone chip jointly created by MediaTek and Nvidia to make its debut. However, the latest news shows that this cooperation result may be delayed, and MediaTek's layout in the Windows laptop market is also facing major challenges.

According to German media WinFuture, when he talked with several long-time MediaTek employees at COMPUTEX, he learned that MediaTek's AI chips may have to wait a little longer, mainly because Microsoft and mainstream laptop manufacturers lack interest in using MediaTek chips. People familiar with the matter pointed out that there is no stable partnership between Microsoft and MediaTek, which may be the key obstacle to its entry into the Windows laptop field.

This is undoubtedly a big blow to MediaTek, which is seeking a breakthrough, especially in the context that its latest flagship laptop chip, Kompanio Ultra 910, has been manufactured based on TSMC's second-generation 3nm process, and has sufficient performance and energy efficiency, and is expected to support Windows systems. However, the chip is still hard to find a landed model, and the strategy that originally targeted the Chromebook market has not yet seen any substantial breakthrough.

In sharp contrast, Qualcomm is taking this opportunity to further consolidate its leading position in the ARM architecture laptop market. Industry speculation that Qualcomm's dominance in the Windows ecosystem may also invisibly increase the difficulty of MediaTek's entry, although there is currently no definite evidence that Qualcomm has exclusion behavior.

Looking back, MediaTek has tried to supply Windows Phone mobile phone manufacturers, but it is said that Microsoft's “strategic considerations” that year have ended in failure. Most Windows Phone products at that time also used Qualcomm Snapdragon chips.

Although COMPUTEX has not seen MediaTek's AI chip debut this time, if cooperation with Nvidia continues to advance in the future, related products are still expected to rewrite the smart device chip landscape. However, in the short term, MediaTek still faces a lot of real resistance if it wants to enter the Windows laptop market.

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