In the third quarter, the online sales of Chinese display reached 2.69 million units! Xiaomi enters the top three

In the third quarter of 2024, China’s online display sales soared to an impressive 2.69 million units, marking a 27% year-on-year increase, according to the latest report by RUNTO. This report, which tracks the monthly retail market for online sales in Mainland China, highlights the rapid growth of the Chinese display sector in the evolving online retail landscape. Xiaomi, which is now ranked among the top three brands, has gained a significant share of this growing market.

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AOC, HKC, and Xiaomi Lead the Chinese Display Market

The top three players in the online display market in China for Q3 2024 are AOC, HKC, and Xiaomi. Collectively, the top three brands held a 30.7% share of the market, although this figure represents a slight decline of 7 percentage points compared to the same period last year.

AOC remains the leader in the online display market, with a dominant market share of 12.1%. AOC also maintains the second spot in the 180Hz segment, capturing a substantial 19.1% of the market in that category. HKC ranks second in overall online sales, with a significant presence in the 2K QHD market segment, where it holds a top spot with 16.4% market share. Xiaomi, entering the top three, secured 9.2% of the market, particularly bolstering its presence in the 100Hz office market, where its sales share now accounts for nearly 30%.

Brand Competition in the Chinese Display Market

While AOC, HKC, and Xiaomi dominate the online display market in China, the competition remains fierce further down the rankings. KTC, SANC, and the Titans hold the fourth, fifth, and sixth positions, with respective sales shares of 8.4%, 7.3%, and 6.1%. Lenovo continues to make inroads in the office display sector, focusing on 100Hz models. The Ling Snake brand, with a focus on budget-friendly options, and Philips, targeting mid-range pricing, also maintain significant shares in the market. Samsung, known for its premium products, remains focused on the high-end segment.

Projected Growth for the Chinese Display Market

RUNTO has forecasted that the overall online retail market for displays in China will reach 10.59 million units by the end of 2024, reflecting a 10.3% year-on-year growth. This forecast underlines the continued expansion of online retail in China and highlights the growing demand for high-quality displays, particularly in office and gaming segments.

Key Takeaways

• The online retail market for displays in China saw 2.69 million units sold in Q3 2024, marking a 27% year-on-year increase.
• AOC, HKC, and Xiaomi are the top three brands in the market, with AOC holding the largest share at 12.1%.
• Xiaomi’s significant growth in the 100Hz office display market helped it secure a spot in the top three.
• RUNTO predicts that the overall online retail market will reach 10.59 million units in 2024, growing by 10.3%.