Gearbest Tech
[Mobile China]In the past few years, sweeping robots have been the well-deserved “top class” in the field of intelligent cleaning. However, after experiencing explosive growth, the market growth has now begun to “stall.” According to data from Aowei Cloud, domestic sales of sweeping machines in 2022 will be 4.41 million units, a year-on-year decrease of approximately 23.8%.
(Source: Aowei Cloud Network)
In the context of the market slowing down, Zhai Mi noted that,“Exchanging price for volume” seems to have become the main strategy for many brands to boost sales.According to statistics from Kaiyuan Securities, during last year’s Double Eleven, many flagship phones such as Ecovacs and Cloud Whale dropped more than 20% from the initial price of their products. The flagship products of Roborock Technology also saw a drop of up to 15%.
(Source: Kaiyuan Securities)
In the context of the industry's leading brands taking the lead in adopting the “price-for-volume” strategy, this seems to have become a “major trend” in the development of the industry. However, based on the past, the “price-for-volume” strategy is difficult to reverse the overall trend of the industry. , only by starting from the needs of users and constantly insisting on innovation can we get rid of the “bottleneck” of growth. The fact is that this is also the case. Under the premise that most brands in the industry adopt the “price for volume” strategy, Zhai Mi noticed that,Zhuimi Technology has become the one that “doesn't fit in with the crowd”, but its performance has also grown significantly. It is understood that in 2022 alone, its sweeper market share will increase by nearly 800%.
Through the data in the first half of this year, it can be seen more directly that the “price-for-volume” strategy cannot change the overall trend of the industry. According to GFK data, the retail sales of sweeping robots in the first half of 2023 will reach 6.35 billion yuan, with retail sales reaching 1.92 million units.
(Source: Aowei Cloud Network)
In fact, it is not difficult to understand that such a situation has occurred. In the past few years, sweeping robots have experienced explosive growth, and their penetration rate has gradually increased. Its emergence has indeed liberated “hands” to a certain extent and shouldered the responsibility of household tasks. Cleaning tasks, but from a long-term perspective,Most sweeping robots have limited capabilities in terms of cleaning efficiency and effectiveness. Especially when facing some blind spots or stubborn stains, their cleaning performance is far inferior to traditional sweeping and mopping.
Therefore, if intelligent sweeping robots want to completely get rid of the growth “bottleneck”, they need to further improve their product capabilities. Regarding the improvement of product capabilities, Zhai Mi believes that it mainly focuses on two aspects:
First, better cleaning ability.For a sweeping robot, suction power is one of the keys to determining its cleaning ability. It is not easy for a sweeping robot to achieve large suction power. It requires the support of a high-speed digital motor, but high-speed digital motor related technologies have always been Dominated by foreign companies, it is difficult for domestic brands to have much say in this aspect. Therefore, they can only “use what others sell.”
However, this situation has changed with the emergence of Zhumi. Zhumi has built its own technical barriers since its establishment. Among them, in terms of high-speed digital motors, it has been able to achieve mass production of 160,000 rpm and 180,000 rpm. Reserve capacity of 200,000 rpm.It is precisely because of its technical reserves that Zhuimi intelligent sweeping robot has achieved industry leadership in suction power.
(Chai Mi X30)
Recently, Chasemi launched the flagship sweeping and mopping robot X30 with a cutting-edge bionic robotic arm at the 2023 World Machine Conference (WRC).The suction power can reach 8000Pa,This allows it to more easily deal with gaps, carpet dust, particle dust, etc., once again improving the cleaning capabilities of the sweeping robot.
The manifestation of cleaning ability is not limited to the improvement of suction power. Innovations in roller brushes and mops are equally important.The hair cutting roller brush used by Zhuimi X30 uses aerospace-grade stainless steel as the blade head.It not only has strong cutting performance, but also has the advantages of high wear resistance and high corrosion resistance. The triple knife group arrangement can easily handle more complex and extreme working conditions and avoid jamming and pulling problems during cleaning; in terms of mopping, , Zhuimi adopts an innovative disc design to further increase its contact area with the ground, allowing it to better mop and wipe dirt on the ground.
The second is more intelligent AI capabilities.In addition to cleaning, the advantage of intelligent sweeping robots compared to other cleaning products is that they can clean autonomously and “liberate” the user's hands. To achieve this ability,Products need to have unique “insights” in artificial intelligence algorithms to enable products to perform more intelligently in planning paths, barriers, and automatic judgments.
At present, most brands in the industry are constantly exploring this aspect. For example, Zhuimi has successively made breakthroughs in core technologies such as Slam, ToF solid-state radar, and structured light, combined with AI technology, and through neural networks and scene reconstruction, the product has rich target detection and recognition, multi-sensor perception processing, navigation, positioning, and maps. Management, scene recognition and semantic understanding capabilities. The Zhuimi sweeping robot is equipped with smarter AI capabilities, allowing it to comprehensively and personalizedly solve complex user pain points in all scenarios.
(Chai Mi X30)
The most surprising thing is that the bionic robotic arm technology first proposed on the X20 Pro has been upgraded and iterated again on the X30. The new version 2.0,When targeting table and chair legs, door gaps, and steps, the mop can be moved outward for edge cleaning, and the edge distance is less than 2 mm. This greatly optimizes the ability to clean along the edges, allowing the sweeping robot to face difficulties that were previously difficult to achieve. Cleaned to the corners, the performance is better.
The reason why Zhumi can create such imaginative technology is inseparable from Zhumi's in-depth insight into user needs, as well as the company's exploration and technology accumulation in the field of generalized robotics. At present, only companies like Chunmi in the industry can do this.
In addition, the base station capability has also become the key to the competition in the ability of sweeping robots, because it allows users to truly free their “hands”. Through the water spray and sewage bucket built into the base station, after cleaning the floor each time, they only need to return to the base station, and the sweeping robot will It can realize its own cleaning, which further frees up the time for users to clean the machine.
In terms of base stations, the X30 is also far ahead. It not only has an innovative double-scraper design cleaning plate, but also can automatically add cleaning fluid and self-clean the host waterway.In addition to self-cleaning, Chuimi also integrates UV sterilization, which has never been used in the industry, on the product to address the problem of bacteria that are prone to breed after cleaning. Combined with hot air silent drying capabilities, it can not only clean the home, but also provide a safe environment for the home. Health continues to be protected.
Only when the product improves its cleaning capabilities and intelligence capabilities can intelligent sweeping robots become a powerful assistant in household cleaning.
As the development of intelligent sweeping robots encounters bottlenecks, brands need to start from user needs and create products that better meet their expectations. Therefore, in the new stage of sweeping machines, building core competitiveness is key.Zhaimi believes that as Chuimi's technological advantages further emerge, it will not only be able to achieve a breakthrough in its own share by relying on this advantage, but also have the opportunity to reverse the overall downward trend of the industry.
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