Lily Chemaa
According to the latest data from TechInsights, global laptop shipments saw a notable increase in Q4 2024, reaching a total of 54.5 million units—an impressive 6% year-on-year growth. Lenovo continued to lead the market, holding the top spot, while HP and Dell maintained their positions in the top three brands.
Factors Driving Global Laptop Shipments in Q4 2024
As Windows 10 service support nears its end by 2025, commercial demand for laptops stays strong. Consumer demand saw only slight growth, but holiday discounts spurred purchases. Retailers and suppliers offered significant price cuts to attract budget-conscious buyers. Government subsidies in China also helped stimulate laptop consumption, boosting global laptop shipments in Q4 2024.
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Lenovo Maintains Its Lead in Global Laptop Shipments
Lenovo continues to lead the global laptop market. Its shipments grew by 7% year-on-year, reaching a 24% market share. HP ranks second, with a 21% market share and a 3% growth. Dell, in third place, faced challenges. It saw a 1% decline in shipments year-on-year, marking its third consecutive quarter of losses.
Apple’s MacBook Pro with M4 Chip Drives Modest Growth
Apple made headlines with the release of the MacBook Pro featuring the new M4 chip in late October 2024. This launch contributed to a slight increase in shipments, with the company moving 6 million units in Q4 2024. However, the year-on-year growth remained modest at just 1%, securing an 11% market share. Despite the new release, Apple faces fierce competition in the global laptop market.
Asus and Acer Gain Ground
Asus also experienced positive growth, shipping 4.1 million units in Q4 2024. The company saw a 10% increase year-on-year, giving it an 8% market share, allowing it to continue outpacing Acer in the market.
The Outlook for Global Laptop Shipments in 2025 and Beyond
Looking ahead, the global laptop market is expected to continue evolving as the end of Windows 10 service termination date approaches. Strong commercial demand is likely to persist, while consumer spending will be influenced by seasonal discounts and government support programs. With leading brands like Lenovo, HP, and Dell striving for market share, the landscape remains competitive as we move into 2025.
In conclusion, Q4 2024 saw a healthy increase in global laptop shipments, driven by commercial demand and strategic pricing. Lenovo’s continued leadership and the ongoing efforts of other brands will shape the laptop market in the coming year.
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