China's Smart Tablet Market Grows in July 2024: Apple Declines

In July 2024, China’s online smart tablet sales market showed steady growth, with total sales reaching 967,000 units. This marks an 8.5% increase compared to the same period last year, with total sales revenue amounting to 2.85 billion yuan, up 4.5% year-on-year. However, despite the overall market growth, Apple, the market leader, experienced a significant drop in sales.

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Apple’s Decline and Huawei’s Steady Rise in Smart Tablet Sales

According to the “Monthly Report on Online Retail Data of Smart Devices in Living Rooms” by RUNTO, Apple maintained its top spot in the smart tablet market, but its sales fell by 21% year-on-year. Despite this drop, Apple still held onto the top position. Huawei, on the other hand, saw a continued increase in market share, with its rise attributed to the strong performance of models like the MatePad 11 and the MatePad 11.5″ S.

Huawei’s market share grew by 5.9 percentage points compared to the previous year, securing its place in second. Meanwhile, Xiaomi and Honor ranked third and fourth, respectively, as they also saw growth in their tablet sales.

Other Players in the Market: iFlytek’s Impressive Growth

In terms of year-on-year growth, iFlytek stood out, recording a remarkable 47.9% increase in sales. This boost is largely due to the success of their P30 learning tablet, which gained significant popularity among consumers. With this growth, iFlytek secured the fifth position in the rankings, further diversifying the competitive landscape.

Growth in Tablet Categories: Readers and Learning Books Lead the Way

Looking at specific product categories, all four major smart tablet segments saw year-on-year growth, with the reader category achieving the most significant rise at 40.5%. Learning books also showed strong growth, with a 39.3% increase.

Interestingly, the market share of General Books tablets, which previously dominated, has seen a slight decline, dropping by 4.1 percentage points to 77.5%. On the other hand, Learning Books tablets have gained traction, with their market share increasing by 3.5 percentage points to 15.7%. This shift can be attributed to promotions by brands such as iFlytek and Xiaoyuan, which have driven consumer interest in educational tablets.

For more insights on smart devices and trends, check out Gearbest’s Blog.

Key Insights for the Smart Tablet Market in China

Total Sales: 967,000 units, up 8.5% year-on-year.
Total Revenue: 2.85 billion yuan, a 4.5% increase from the previous year.
Apple’s Decline: 21% drop in sales, but still ranked first.
Huawei’s Rise: 5.9 percentage points growth, thanks to popular models.
iFlytek’s Growth: 47.9% increase due to the success of P30 learning tablets.
Product Category Trends: Significant growth in readers (40.5%) and learning books (39.3%).